In the run up to the General Election, freuds worked on a pro-bono basis with Bite the Ballot – a youth voter movement which aims to empower young people to take a stake in society.
They aim to remove the taboo connected to politics and bring down the barriers that keep people from participating and evolving the decision-making process.
freuds helped to support the #TurnUp campaign to encourage as many 18-24 year olds as possible to register to vote by the deadline on 22nd May. #TurnUp was supported by a raft of amazing partners including Unilad, Money Saving Expert, Twitter, Uber and Starbucks.
A big media push centred around a poll exploring young people’s political engagement, and there were opportunities for broadcasters to attend events across the country to speak to young people about the issues that matter most to them.