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Associate - Account Executive

Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a new and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through Behaviour Change.

Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.

Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.

Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors.  Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.

The Team

The Role

We are looking for an Associate (AE) to work across our behavior change and health campaigns within the public, private and third sector. You will have excellent media relations skills and able to confidently manage media enquiries and sell-in stories in areas such as consumer health would be a benefit. You will also be confident in independently managing core elements of PR campaigns including survey development, case study recruitment, content development, client liaison and research and insight development.

Key Responsibilities

  • Confidently and concisely present progress reports, simple project updates and new ideas to junior clients either face-to-face, by telephone and by email as directed by the team head
  • Regularly write documents that you have drafted on your own (i.e. press releases, reports, statements) that demonstrate your attention to detail, skills in producing written documents for both media and clients with minimal corrections from your line manager
  • Demonstrate the ability to write well-structured persuasive copy in a range of styles including news releases, internal newsletters, online copy etc.
  • Confidently liaise with journalists, both reactively and proactively.
  • Confidently and successfully pitch stories to national, consumer and trade media on an ongoing basis.
  • Confidently and sensitively recruit, liaise and manage case studies
  • Maintain an understanding of the influencer landscape – keeping abreast of the latest digital media influencers relating to your clients and their respective products – and develop and manage influencer content
  • Regularly supporting new business activities, including contributing to proposals and pitches, and attending networking and industry events

Skills, Knowledge and Expertise

To Apply