Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a new and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through Behaviour Change.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors. Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.