Associate Director (Senior Account Director)
Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a new and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through Behaviour Change.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors. Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.
The Team
Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is anew and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through BehaviourChange.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and –importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors. Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.
The Role
We are looking for an experienced Associate Director (Senior Account Director) with a passion for purpose-driven work to lead a number of our high-profile behaviour change and health campaigns within the public, private and third sector. We would be particularly interested in someone who has considerable consumer and media relations experience and is keen to move their expertise into our nature of work.
In addition to having best-in-class project management skills, you will have extensive experience in leading teams to develop and implement effective communications strategies which deliver exceptional results.
You will have a deep knowledge and understanding of the consumer landscape which will be demonstrated through the creative development and execution of media-worthy campaigns and delivery of exemplary client counsel across a range of issues.
You will use your commercial acumen to help nurture relationships and encourage new business, proactively building and maintaining your network of media contacts and internal and external stakeholders which add value to the clients you work with.
Key Responsibilities
Regarded as an essential, credible and valued advisor by clients, responsible for leading and directing client contact by team members and ensuring that all work carried out and submitted to clients is of the highest possible standard
Exceptional account leadership skills from start to end - ensuring all relevant processes are in place to ensure the smooth running of projects and that work streams are delivered on time, within budget and account teams are clear on roles and responsibilities
Demonstrates ability to ideate, pitch and then implement challenging, innovative and creative campaigns that meet complex client briefs and deliver excellent results, working closely with strategists, creatives, other agency teams and external partners as relevant
Involved in the operational running of the team, resulting in the delivery of an outstanding communications service to clients and a supportive and collegiate team environment
Develops a comprehensive knowledge and understanding of your client organisations and their associated market sectors and industries to deliver strategic communications counsel with credibility and authority – in particular around government and healthcare communications and policy
Responsible for the financial administration and servicing levels of accounts, driving business performance and ensuring a high degree of clarity in agreeing team goals and priorities
Seeks out ideas for new business leads within relevant sectors and regular, active involvement in pitches, tenders and credentials to drive new business and organic growth opportunities