Freuds+ Senior Associate (Account Director)
Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a new and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through Behaviour Change.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors. Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.
The Team
The Role
We are looking for an experienced Senior Associate (Account Director) with a passion for media relations to work across our behavior change and health campaigns within the public, private and third sector. In addition to having best in class publicity skills you will have experience in developing and implementing communications strategies across a range of clients and in areas such as behaviour change, corporate or consumer communications. You will have exemplary client and account handling skills, and will be able to use your commercial acumen to help nurture relationships and encourage new business. You will be able to manage junior team members and will bring an enthusiasm to train them and deliver exceptional results.
Key Responsibilities
- Proactively grow client relationships by developing close working relationships with client teams and managing regular contact with them, both face-to-face and via video calls and emails;
- Exceptional account direction skills, ensuring all workstreams are delivered on time and account teams are clear on roles and responsibilities
- Work closely with your account team to ensure they are delivering high-quality work for the client and are developing their own knowledge base and skills
- Helping develop action plans, assigning tasks to the team and otherwise implementing the client program; input into all work carried out and submitted to clients to ensure it is of the highest possible standard
- Manage the drafting of communications materials such as press releases, spokesperson and stakeholder briefing documents, reference packs and tracking/managing client approvals;
- Demonstrate passion and motivation to ensure best in class results for your clients, trouble-shooting problems and providing practical and sensible solutions
- Act as a source of comprehensive knowledge and understanding about your client organisations and their associated market sectors and industries for the delivery of strategic communications counsel – in particular government and healthcare communications and policy
- Develop sophisticated media strategies and regularly manage and contribute to national media sell-ins, ensuring all coverage opportunities have been explored
- Illustrate commerciality through the development of profitable budgets while also ensuring the project is delivered on budget
- Proactively identify resourcing challenges and work with the senior management team to overcome these in a timely fashion to ensure client delivery is not impacted
- Identify growth opportunities for clients via organic growth or helping to cross-sell additional Freuds services e.g. media training, content development, social media workshops