An international PR campaign creating greater awareness of the CPL amongst media and consumers locally and in three specific key cricket markets; UK, India and Australia.
Key news spikes were identified in the run up to the tournament, with announcements and content produced. Prior to and during the competition, interviews, infographics, video content and photo moments were managed and distributed locally and internationally, ensuring significant coverage supplementing standard match reports.
A social campaign was managed, anticipating and reacting to major relevant stories. Social reached unprecedented levels, with Facebook likes trebling and Twitter followers doubling in six months. The tournament was a huge success with commercial, TV rights and audience attendance all increasing significantly in year.