One of the biggest global issues over the last quarter of a century has been the scourge of poverty afflicting millions of people, particularly in the continent of Africa. Much progress has been made in fighting this injustice, but much remains to be done. There has been a radical shift for the better in the role and responsibilities of governments, global institutions, businesses and private individuals over the past thirty years. Even today in tough economic times, when the perception of aid and development and it’s role as a force for good is being challenged, the UK government remains committed to it’s target of 0.7% of GDP for overseas development.
At the helm of these successes has been a familiar group of famous high-level individuals and organisations who in partnership with freuds have developed an increasingly complex, emotive and evolved advocacy, communications and stakeholder operation, to achieve results and continue to keep the world engaged in this issue. Examples of these partnerships are: Live 8, Make Poverty History; Gimme Shelter in the Congo with UNHCR and Ben Affleck; the premiere of Shooting Dogs in Kigali, Rwanda; Bill and Melinda Gates Foundation; (RED) and the 10th Anniversary of the Global Fund to help fight AIDS, Tuberculosis and Malaria.