Every year, the ski resort of Davos becomes the temporary home of the World Economic Forum. Over the past nine years, freuds has travelled there to engage people in our campaigns and ideas. In 2006, Product (RED) was launched with Bono, Giorgio Armani, Converse, Gap, Amex and Elle Macpherson. 2008 saw us put women on the Davos agenda as we created the ‘Important Dinners for Women’ hosted by HRH Queen Rania Al Abdullah of Jordan, Wendi Murdoch and Indra Nooyi, Chairman and CEO of Pepsico. In 2013, freuds launched the PepsiCo Café, now a Davos staple, and in 2014, the Bank of America’s $10m partnership with (RED) saw them hit $250m raised.
In 2015 freuds launched Project Everyone #snowmenselfie / Action 2015 with a dinner hosted by Bill and Melinda Gates, with Chris Martin and 193 snowmen. freuds created the first ever Ice Projection screen for EY, ran breakfasts for Alibaba, supported Stephen Hawkings, launched the Davos Film Festival for NBC and Live Earth with Pharrell Williams and Al Gore.