Lexus Life RX
To relaunch the cornerstone of the Lexus brand, the Lexus RX, freuds were challenged to create a launch event which was as bold in nature as the design of the vehicle itself.
Designed to bring to life the RX’s communications proposition ‘The Life RX’ (an extraordinary A-List film star lifestyle) and amplify the brand’s ambition to be at the vanguard of creating amazing luxury experiences, freuds conceptualised and produced a one-of-a-kind immersive performance. Attended by 100 of Europe’s top tier lifestyle media from 24 countries, participants were invited to London to experience a 14-scene immersive journey into 'The Life RX’ and given the opportunity to star alongside thespian Jude Law.
Each scene was inspired by elements of the SUV and ‘The Life RX’ depicted in its TV advert. This creative premise propelled the guests into a multitude of scenarios that required them to improvise whilst the rest of the cast worked around their specific personalities. The ultimate bespoke performance.
An immersive piece of content, filmed using pioneering 360 degree filming techniques will ensure consumers everywhere will have the opportunity to experience the one-night-only performance for themselves.