Lexus NX On Track
freuds conceptualised #NXonTrack, a spectacular audio-visual film for luxury car brand, Lexus featuring global entrepreneur and musician will.i.am.
will.i.am was challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular. Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the film sees him battle against speed and rhythm to conduct and navigate a trio of striking Lexus NXs, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit.
In addition to the creation of the film, freuds also co-ordinated a pan-European media roll out, hosted a behind-the-scenes media experience at the shoot and a press junket with will.i.am.