Sugar has dominated the headlines for two years, but minimal solutions were being presented to support mums in tackling their family’s sugar consumption.
Change4Life stepped forward to help with the launch of its new Sugar Smart app, designed to aid mums’ understanding of the sugar contained in the food and drinks they are giving their children.
To launch the app, engaging content was created which brought to life the headline that England’s 5 year olds eat and drink their body weight in sugar every year.
News of the Change4Life Sugar Smart campaign and the Sugar Smart app dominated the media on launch day, with coverage appearing across all national TV channels throughout the day, multiple radio stations as well as numerous nationals, consumer and regional titles. By day 4 the campaign had been covered in 440 pieces of coverage meaning a reach of over 110 million. The Change4Life Sugar Smart app was number 1 on the iTunes App Store during launch week (and has now reached over 2 million downloads).