Every year, the ski resort of Davos becomes the temporary home of the World Economic Forum. Over the past eleven years, freuds has travelled there to engage people in our campaigns and ideas.
In 2006 Product (RED) was launched with Bono, Giorgio Armani, Converse, Gap, Amex and Elle Macpherson. The announcement last year of Bank of America’s $10m partnership with (RED) saw them hit $250m raised. 2008 saw us put women on the Davos agenda as we created the ‘Important Dinners for Women’ hosted by HRH Queen Rania Al Abdullah of Jordan, Wendi Murdoch and Indra Nooyi, Chairman and CEO of Pepsico. freuds also regularly runs the PepsiCo Café, a Davos staple.
In 2014 freuds launched Project Everyone #snowmenselfie / Action 2015 with a dinner hosted by Bill and Melinda Gates with Chris Martin and 193 snowmen. freuds created the first ever Ice Projection screen for EY, ran breakfasts for Alibaba, supported Stephen Hawkings, launched the Davos Film Festival for NBC and Live Earth with Pharrell Williams and Al Gore.
In 2016 we hosted events for Jamie Oliver, Global Goals and Pearson’s Project Everyone, as well as celebrating 10 years of (RED).
In 2017, freuds facilitated a partnership between Intercontinental Hotel Group and Dow Jones for an Innovation Lab around the Future of Mobile, we did a dinner for Jamie Oliver and CEO’s, freuds co-hosted a Nightcap for (RED) with Brian Moynihan and Bill Gates and launched a journal over a breakfast with Paul and Kim Polman.