Deliveroo is offering its riders the chance to learn first aid skills, with freuds helping them spread their life-saving message. The food delivery platform has announced plans to train 1,500 riders in the UK and 10% of its overall global rider network through a new LifeCycle initiative.
Two-hour training sessions, delivered by the British Red Cross, have begun across the UK. Participants will gain skills and confidence in dealing with emergencies, including scenarios such as finding someone unresponsive and not breathing to dealing with choking in adults, children and babies.
The team at freuds helped Deliveroo facilitate the initiative which was announced on Wednesday 8 August and received widespread coverage.
Deliveroo’s plans for first aid training were set in motion after research commissioned by the British Red Cross in January 2018 showed that just 5% of adults have the skills and confidence to provide first aid in emergency situations. Research to accompany the announcement found that 73% of people have had computer skills training but just 66% have received any kind of first aid training. Britons would also be more confident wiring a plug (68%) and making a roast dinner for a group (77%) than administering first aid to someone (45%).
Dan Warne, Managing Director of Deliveroo UK and Ireland said: “We hope that by offering this training, riders will feel empowered to use these new skills if needed, which could make a real difference to people in the communities that we work in.”
Sol Angelucci, 21, who has been a Deliveroo rider for two years, said: “You never know what you might come across and I want to be able help if I see something. It was really useful. I am definitely more confident now.”
Joe Mulligan, Head of First Aid Education at British Red Cross said: “We all hope that someone would be able to help us in an emergency, but research from the British Red Cross shows that few people feel they have the skills and confidence to act in some of the most serious situations. In the same way that everybody knows to call 999 when someone is unresponsive and not breathing, we need to make sure that people know what to do until the ambulance arrives. We believe that everyone should know these simple yet vital skills. Working with Deliveroo to train some of its riders in first aid will not only raise further awareness but could potentially save lives.”
The freuds team will be continuing to work with Deliveroo on future initiatives.