Don Julio wanted to change the perception of Tequila and how it can be enjoyed, by introducing and showcasing its luxury tequila to a group of talent and influencers.
freuds hosted ‘La Cantina Primavera’, a London event in partnership with i-D which immersed a range of influencers and talent in a Mexican experience, bringing to life a more authentic, cultured Mexico with food, drink, art and music all taking inspiration from the luxury tequila. The event included food created by Gizzi Irskine and a tasting experience led by Brand Ambassador, Deano Moncrieffe. freuds created a toolkit showcasing all elements of the London event for other markets to take inspiration from and activate locally.
Fully integrated partnership with i-D magazine, where we collaborated on the delivery of an influencer event, outreach programme and amplification – 15 advertorials achieved through the i-D partnership, which included key messages and campaign imagery at the forefront of the pieces. A number of pieces were also achieved on i-D featuring the event itself, a range of cocktail recipes and an interview with the Brand Ambassador.