A Letter from the CEO
I’m very proud to announce that we have been certified as a B Corporation. In doing so, we join the likes of Patagonia, Allbirds, The Guardian Media Group, Ben & Jerry’s, and our very own Social Misfits Media as businesses that B Corp’s rigorous evaluation process has determined “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”.
Our accreditation formalises freuds’ commitment to the B Corp ambition of “accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy”. As a leading player in this emerging economy, we share the B Corp community’s beliefs:
- That we must be the change we seek in the world
- That all business ought to be conducted as if people and place mattered
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations
Certification as a B Corp is a significant inflection point for us on our journey to maximise our positive impact on the world. As we enter our 35th year, we look back with pride at our role in campaigns like Live Aid and Comic Relief through to more recently, the development of Product (RED), our work with Public Health England, the BLUE Marine Foundation and the Global Goals. But as we look ahead there is a greater sense of urgency than ever before.
2020 has been described by world leaders as a Super Year – the start of a decade of action and delivery for sustainable development, and we intend to play a big part in that. In an increasingly volatile and unpredictable world, this will be a journey, and we have much to do as we seek to live up to our ambition, but we are lucky to have an amazing set of clients, many of whom are blazing a trail for us to follow, an exceptional family of staff and partners, and a 35 year heritage to inspire us. We look forward to meeting the challenges of the Super Year and beyond alongside our clients, employees and our new community of B Corp peers.
Chief Executive Officer