GQ Style, in partnership with Haig Club Clubman, hosted a party to celebrate the launch of the magazine’s Autumn Winter issue inside the trend-led concept store 18montrose in Kings Cross.
The Haig Club team turned out in freudian force to host the most stylish and influential figures including talent, designers, stylists, models and influencers whilst ensuring everybody was papped and snapped with a cocktail in hand. Guests including Tom Daley, Reggie Yates, Vanessa White, Jack Guinness, Oliver Proudlock, Oliver Cheshire and Munroe Bergdorf enjoyed Clubman Espresso Martinis, the Clubman Old Fashioned, and the signature serve, Clubman & Cola – and given the presence of our GB and Global Haig Club clients, did so responsibly and in moderation.
UK influencers of both style and substance were invited to showcase Haig Club Clubman’s style credentials through their own content creation and by posing in the Haig Club x GQ branded photo booth, generating over 50 pieces of branded social media coverage, which was further amplified through GQ’s owned social channels.
This marks the first of many partnerships the team will be working on over the next 12 months, supporting Haig’s commitment to a life well lived with style.