2016 marked the 5th year of The Food Revolution and this time freuds teamed up with Facebook to harness the power of FB Live technology and maximise audiences across the globe.
freuds took the lead in organising the world’s longest Facebook Live event an 8 hour global cooking marathon, spanning 11 different countries, with 11 headline celebrity chefs and more than 11 famous faces to accompany them during the FB Live broadcast. From Tanzania to Denmark, LA to India, local ambassadors like Cheryl (Cole), Kris Jenner and Bollywood star, Jacqueline Fernandez joined famous chefs like Wolfgang Puck and Jamie to cook simple and healthy recipes Live on Facebook reaching 115.2m people on that platform alone.
Media interviews were scheduled around the globe for Jamie and the chefs to spread the word of the revolution both in the lead up to Food Revolution Day and on the day itself. This resulted in an impressive array of widespread global and national, print and broadcast coverage highlighting not only the talent involved, but raising awareness of the issues.