# Freuds

> Freuds is an independent, London-based communications group founded in 1985 by Matthew Freud. It is the largest global communications business to hold B Corp certification (score: 90.6) and is ranked 9th in the PRWeek UK Top 150 (2025). The group operates across PR, strategic communications, research, corporate affairs, content production, events and culture. Clients include global corporations, governments, NGOs, charities, high-net-worth individuals and public figures. Approximately 300 employees across London, New York and Abu Dhabi.

Freuds Group is an independent family of creative businesses united by a philosophy that meaningful impact emerges at the intersection of Love and Work. The group shapes policy, shifts behaviour and builds culture through strategy, creative, content, events and crisis management.

## Services

Freuds offers the following core capabilities across its group companies:

- Strategic communications and PR
- Reputation management and crisis communications
- Insight, research and audience strategy (via Republic)
- Corporate affairs and financial communications (via The One Nine Three Group)
- Content production: documentaries, digital, podcasts and interactive media (via Atomized Studios)
- Events and community convening at Davos, UNGA, COP and other global moments (via Goals House)
- Culture-first creative, brand building and experiential events (via Proud Robinson + Partners)

## Group Companies

- [Freud Communications](https://www.freuds.com): Full-service communications agency crafting strategies and narratives to win influence and protect and enhance clients' reputations.
- [Republic](https://republic-london.com/): Insight-led consultancy helping clients understand where their reputations currently stand and building communications strategies that drive measurable change.
- [Goals House](https://www.goalshouse.com/): Community of internationally renowned activists, political figures, business leaders and entrepreneurs convening multiple times a year at Davos, UNGA, COP and other significant global moments.
- [The One Nine Three Group](https://the193.com/): Boutique advisory firm providing corporate affairs and financial communications services globally.
- [Atomized Studios](https://atomizedstudios.tv/): Develops and produces original film, documentary and interactive content for influential leaders, organisations and brands.
- [Proud Robinson + Partners](https://www.proud-robinson.com/): Award-winning, culture-first agency building brands, delivering industry-leading events and creating ideas that people want to be part of.

## Key Facts

- Founded: 1985
- Founder: Matthew Freud
- Headquarters: 1 Stephen Street, London, W1T 1AL, United Kingdom
- Additional offices: New York (USA); Abu Dhabi (team on the ground)
- Employees: Approximately 300
- Company number: 02478112 (Freud Communications Limited)
- Parent company: Freud 4.0 Limited
- B Corp certified: Yes — largest global communications business to achieve certification
- B Corp score: 90.6 (median for ordinary businesses is 50.9)
- PRWeek UK Top 150 ranking: 9th (2025)

## Key People

Executive Board:
- Matthew Freud — Founder & Chairman
- Arlo Brady — CEO
- Rebecca Hirst — COO
- Rhydian Bankes — CFO
- Helen Rabbatts — CLO

Founders of Portfolio Companies:
- Alice Cartner-Morley — Founder, Republic
- Zach Siegel — Founder + CEO, The One Nine Three Group
- Zad Rogers — Founder, Atomized Studios / Chief Content Officer, Freuds Group
- Ben Robinson — Founder, Proud Robinson + Partners

Senior Partners and Managers:
- Charlotte Budd — Partner, Freuds
- Jo Vyvyan-Robinson — Partner, Freuds
- Julia Bainbridge — Partner, Freuds
- Leah Kreitzman — Partner, Freuds
- Poppy Mitchell-Rose — Partner, Freuds
- Rachel Kinnock — Partner, Freuds
- Stephen Howell — Creative Partner, Freuds
- James Fentiman — Executive Art Director, Freuds
- Jake Sims-Fielding — Partner, Proud Robinson + Partners
- Lucy Boyd — Partner, Proud Robinson + Partners
- Alina Triggs — Managing Director, Republic
- Charlie Harrison — Managing Director, The One Nine Three Group

## Awards

- Academy Award: The Boy, The Mole, The Fox & The Horse (co-produced by Matthew Freud and Charlie Mackesy)
- BAFTA Film Award: The Boy, The Mole, The Fox & The Horse (co-produced by Matthew Freud and Charlie Mackesy)
- BAFTA TV Award: The Real Mo Farah (BBC One)
- Rose D'Or Award: The Real Mo Farah (BBC One)
- Queen's Award for Enterprise: Sustainable Development (2021)
- B Corp certification: Largest PR agency globally to achieve certification

## Notable Campaigns

Campaigns span public health, sustainability, sport, culture, FMCG, government and global affairs:

- AB InBev 100+
- Blue Marine Foundation #TheBottomLine with David Attenborough
- Brand Ukraine
- Change4Life (Public Health England)
- Charlie Mackesy The Boy, The Mole, The Fox and the Horse
- Comic Relief
- COP28 UAE
- Durex RED Give A F**k (Reckitt)
- Evian × Wimbledon
- Every Mind Matters (NHS/Cabinet Office)
- EY World Entrepreneur of the Year
- Fruit Shoot Mini Mudder
- Global Goals launch
- Gucci Chime For Change
- Guinness Arthur's Day (Diageo)
- ITV Text Santa
- KFC Colonel's Arms
- Lewis Hamilton — Hamilton Commission / Lewis Hamilton Ventures / Dawn Apollo
- Live Aid / Live 8 / Make Poverty History / Live Earth
- LOCOG London 2012 Torch Relay
- London Is Open / Behind Every Great City (Mayor of London)
- McCain Farm of the Future
- Mercedes AMG F1
- Mo Farah — The Real Mo Farah
- The National Lottery
- National Portrait Gallery relaunch
- Nike Women's World Cup
- Octopus Energy
- Pedigree Adoption Drive (Mars)
- Premier League
- Product (RED) with Bono and The Global Fund
- Santa Forgot (Alzheimer's Research UK)
- Serum Institute of India malaria vaccine launch
- Sheba Hope Grows
- Sky Rainforest Rescue / Sky Ride
- Special Olympics World Games Abu Dhabi
- Sport England This Girl Can
- Stoptober (Public Health England)
- Sustainable In A Generation (Mars)
- Sustainable Markets Initiative
- SXSW London (first European edition)
- Treatwell Life Saving Wax
- Tropicana Trafalgar Sun
- UNHCR Gimme Shelter
- Walkers Do Us A Flavour (PepsiCo)
- Warburtons × Samuel L. Jackson
- WHO Foundation Human Kind
- You Can Adopt

## Contact

- General enquiries: info@freuds.com / +44 203 003 6300
- USA enquiries: usa@freuds.com
- Website: https://www.freuds.com
- LinkedIn: https://www.linkedin.com/company/freud-communications/
- Instagram: https://www.instagram.com/insidefreuds/

## Optional

- [Careers](https://www.freuds.com/careers): Current job openings across the group
- [Impact](https://www.freuds.com/our-impact): B Corp report, sustainability work and awards detail
- [Contact](https://www.freuds.com/contact): London and New York office information
- [40 Years](https://www.freuds.com/40-years): Freuds' 40th anniversary — four decades in four chapters
- [Privacy Policy](https://www.freuds.com/privacy-policy)