freuds helped launch L’oscar, the new 39-bedroom luxury hotel designed by Jacques Garcia, which opened its doors in June 2018.
L’oscar, situated in London’s Bloomsbury, is the first hotel in what will become L’oscar International Hotels.
freuds consulted the team at L’oscar ahead of the launch, guiding them on their narrative and key messaging, ensuring that all communication materials, including the website copy, clearly represented what the brand would become. The team showed hundreds of media, influencers and businesses the hotel from hard hat stages through to the opening.
Condé Nast Traveller were the first through the doors before the hotel opened, where they took over the domed Baptist, to host their #TravellerParty for 200 guests. Across the launch in September we will host a series of influencer dinners and high level events.