If the havoc and destruction being wreaked by Hurricanes Harvey and Irma showed one thing, it’s that the battle against climate change isn’t going to go away.
But part of the difficulty with global warming is the question of who is responsible?
When it’s everyone’s responsibility to do something, it’s often all too easy to sit back and wait for someone else to take action. Why should it be me that steps up and puts my neck on the line?
The issue is made even more intractable by those that should be stepping up to tackle climate change denying that there is a problem in the first place – hence Trump pulling the US out of the Paris Climate Accord.
It is in this context that Mars decided to throw its hat into the ring and ask, “With politicians pulling away from fighting climate change, who will fill the leadership vacuum?”, “How can business lead the way?”, “What does that look like?”
Cue Mars’ CEO Grant Reid announcing that current progress against the Paris Accord and the UN Sustainable Development Goals has been ‘nowhere near enough’.
He used this spotlight to launch Mars’ biggest sustainability initiative yet, its ‘Sustainable in a Generation (SiG) Plan’, through which it will invest almost $1 billion into tackling climate change, poverty in supply chains and scarcity of resources.