freuds has launched #BehindEveryGreatCity – the Mayor of London, Sadiq Khan’s new gender equality campaign celebrating the role London played in the women’s Suffrage movement. The campaign marks the progress that’s been made on women’s equality over the past 100 years, to coincide with the centenary of the first women in the UK securing the right to vote in 1918. #BehindEveryGreatCity will drive gender equality across the capital throughout the year.
The campaign launched on New Years’ Eve 2017 with landmarks across London lighting up with #BehindEveryGreatCity logo projections, including Odeon Leicester Square, National Theatre and Royal Festival Hall. Famous Londoners including Naomi Campbell and Gurinder Chadha have shown their support for the campaign, calling on Londoners to share their commitments for gender equality in 2018.
The #BehindEveryGreatCity campaign will feature a range of events and celebrations in London’s 2018 calendar.