freuds and freuds Branded worked with luxury Spanish skincare brand, Natura Bissé, to craft and execute a new way of communicating the brand identity and ambition across global markets. As a family-owned business with a strong presence in Spain, freuds worked with the family at the very helm of the company to reposition and drive Natura Bissé forward in both ambition and growth markets.
freuds Branded developed brand guidelines, communicating the identity of the brand from the narrative manifesto, to the typography and the ATL global campaign visuals. The creative execution of the new guidelines saw the team devise toolkits for launch events, media materials, digital platforms, ambassador programmes, influencer engagement, working with spa and retail partners, product launches, POS and the ATL advertising campaign, providing a comprehensive framework for global activation across markets.
Alongside running the UK press office and new product launches, freuds developed activations to support the launch strategy of a hero product included securing a global brand ambassador, creating and launching two films, producing campaign photography, devising a paid social media campaign, hosting Editors at innovative events throughout launch phase to drive engagement and a 360 press office to ensure coverage and brand awareness.