Abu Dhabi Special Olympics

Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics World Games brings together athletes with intellectual disabilities from around the world. Freuds worked with Abu Dhabi to support their hosting of the largest and most unified World Games, bringing together over 7,500+ athletes and 190 nations to celebrate the importance of inclusion.

We created an inspirational film, which featured some of the most iconic managers, coaches and athletes in the world – including Pep Guardiola and Gareth Southgate – to deliver the ultimate team talk. By showcasing the life stories and challenges faced by our athletes, we brought the reality of these exceptional and inspiring athletes to a global audience.