Mars Net Zero

In October 2021, Mars set out to announce its new climate target - to achieve net zero emissions in its full value chain by 2050 – ahead of the pivotal COP26 negotiations in Glasgow in November. Tapping into Mars’ commitment to achieving net-zero ‘credibly’, Freuds worked closely with leadership to develop a bold thought-leadership position on the credibility crisis facing corporate net zero targets.

Mars’ net zero announcement and sustained COP26 campaign landed powerfully and was its top storyline for the year with over 1.9 billion impressions and almost 100% positive sentiment. Crucially, the announcement allowed Mars to re-engage with its key stakeholders and continue to build reputation as a leader on sustainability.