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Nike launch England’s World Cup kit at St George’s Park


September 13, 2022
Nike launch England’s World Cup kit at St George’s Park

While football fans across the country were waiting for the reveal of the official England kit for the 2022 World Cup, the Nike team were planning a unique experience, allowing media to get a first look at the strip.

In the final run up to the announcement, the team headed to the home of English football, St. George’s Park, to give media and content creators a first look at the much-anticipated kit. In fact, not only did our guests get a chance to see the new kit, they had the chance to wear - and play in - it before anyone else, as we gave them the full training experience. From playing on Europe’s biggest indoor pitch and being coached by England legends Emile Heskey and Jack Wilshere, to going through hydrotherapy sessions post-match (with the inclusion of the famous unicorns), the attendees were put through their paces whilst creating some fantastic content, showing off the kit announcement.