World Breastfeeding Week (1st – 7th August) kicked off today and Public Health England’s Start4Life programme, which offers trusted NHS help and advice during pregnancy, birth and parenthood, has launched a 24/7 Breastfeeding Friend on Google Assistant and Google Home.
The 24/7 Breastfeeding Friend has been developed to provide friendly advice to mums who have questions and need support with breastfeeding at any point day or night. The tool is voice activated on Google Home and Google Assistant, meaning mothers can get NHS-approved advice and daily breastfeeding tips in the moment and when they may have their hands full. The 24/7 Breastfeeding Friend is also available on Amazon Alexa and Facebook Messenger.
Anyone with a smartphone can download the Google Assistant app for free and say “Hey Google, talk to Breastfeeding Friend” to access the service. Those with a Google Home device can download the Google Home app for free and say “Hey Google, talk to Breastfeeding Friend” to access the service.
The new service is in addition to a relaunched Start4Life website, the Start4Life breastfeeding leaflet and the Start4Life Information Service for Parents which provides tailored emails to new and expectant parents.