The meticulous work by the sbe corporate team yielded a flawless outcome for the sbe X Sugarpova Partnership Launch in late July. To announce the collaboration, Maria Sharapova of Sugarpova and Sam Nazarian, Founder and CEO of sbe, hosted a launch party event, which took place in Los Angeles at Cleo Mediterráneo, one of sbe’s international award-winning restaurant brands.
The event celebrated the launch of the global collaboration between iconic tennis player, Maria Sharapova’s, confectionery line, Sugarpova, and sbe, the leading lifestyle hospitality brand known for its 360-degree experiences that develops, manages, and operates hotels, residences, restaurants and nightclubs around the world. The partnership sees Sugarpova chocolates and truffles now available for guests at exclusive sbe locations across sbe’s worldwide portfolio, including locations in the United States, Middle East, and Europe. The new fusion adds to sbe’s growing roster of visionary collaborations with companies such as Abercrombie & Fitch, Lincoln Motor Cars and Evian.
Strategic planning and integration across partners and time zones made for a successful launch party event, where Maria Sharapova herself was joined by sbe Founder and CEO Sam Nazarian, Actress Brandi Cyrus, and Actor Adrian Dev, among others.