Search results for ‘Lexus Life Rx

The Life RX

Using immersive theatre to re-write perceptions of what a ‘traditional luxury car launch’ should be, we created a unique experience for the Lexus RX that enabled Europe’s most influential media to enter the brand’s personality. The experience led to a ground-breaking departure for the brand, …

The Life RX Reprise

Given just six hours with Jude Law to amplify a luxury brand’s advertising creative what do you do? If you are freuds, you work with the talent to create an immersive experience that smashes expectations and the borders between fiction and reality. To bring Lexus’ ‘The Life RX’ campaign to …

Time Of My Life

freuds launched the Time of My Life campaign on behalf of Roche and a coalition of cancer charities, fronted by Jodie Kidd who is speaking out for the first time of the loss of her sister-in-law to cancer. If you were told you had terminal cancer, you would be forgiven for thinking that your …

Through The Lens

In January 2017, Lexus brought 49 of the world’s most influential luxury and lifestyle media to the cultural and design hotspot of Miami, to experience Lexus Through the Lens.  The immersive event saw guests enjoy an experiential journey across a series of iconic Miami locations, all designed …

Make Your Mark

Make Your Mark saw freuds and The Gang travel to Ibiza to celebrate the launch of Lexus’ new flagship model – the LC – and lay down a marker for Lexus as a luxury lifestyle brand, in partnership with global superstar, Mark Ronson.

Communications Development & Testing

Helping brands articulate key concepts and develop effective messaging which cuts through with their target audience. Clients include: Lexus, Evian, Google, TalkTalk, The Vatican Arts and Technology Council …

Author | Writer | Blogger | Campaigner

Ben started writing soon after his wife was tragically killed in November 2012. In his search for other men like him – widowed young and raising children alone – he found no one else speaking out. In January 2013, he published his first post on his now award-winning blog, Life as a Widower, in …

Being Mum & Dad

On 2 May 2015, Rio lost his 34-year-old wife, Rebecca, to breast cancer. Just weeks later, on 30 May, Rio would announce his retirement from professional football, three days after leaving Queens Park Rangers. Understandably, he has spoken about this as “the most difficult time of his life”.

The Ned

The opening of The Ned provided an opportunity to engage with top influencers and media from all walks of life and around the world to experience an extraordinary new London destination. freuds recommended that the launch should be executed as a season of events and cultural moments which highlight …