Search results for ‘Stand Cancer

Stand Up To Cancer

In 2014, freuds was appointed by Cancer Research UK to drive awareness and engagement around Stand Up To Cancer; the exclusive partnership between Channel 4 and Cancer Research. freuds recruited world renowned photographer Greg Williams to capture and direct stills photographs and a short film …

Time Of My Life

freuds launched the Time of My Life campaign on behalf of Roche and a coalition of cancer charities, fronted by Jodie Kidd who is speaking out for the first time of the loss of her sister-in-law to cancer. If you were told you had terminal cancer, you would be forgiven for thinking that your …

Mini Mudder

freuds created a unique kids version of Tough Mudder for Britvic’s Fruit Shoot brand that unlocked global distribution and increased retail space. Celebrating the core brand proposition of Outdoor Adventure, Mini Mudder created brand differentiation in the category and stand out in the supermarket …

Afterwards

freuds provided strategic counsel to ensure The Estée Lauder Companies UK Breast Cancer Awareness campaign stood out from the ‘pink fog’ of October, through developing a campaign with a unique sense of purpose, focusing on the often overlooked area of ‘what happens afterwards’, whilst …

Being Mum & Dad

On 2 May 2015, Rio lost his 34-year-old wife, Rebecca, to breast cancer. Just weeks later, on 30 May, Rio would announce his retirement from professional football, three days after leaving Queens Park Rangers. Understandably, he has spoken about this as “the most difficult time of his life”.