freuds has been working with Sport England on launching the new phase of Fit Got Real, as a part of an ongoing drive to encourage women to engage in physical activity regardless of shape, size, age or ability.
Sport England’s new data reveals the widespread impact of mum guilt and the consequence this is having on the health of families across England. Six in ten (61%) of mums said they would feel guilty taking time to exercise, rather than spending time with their family. However, mothers who are active shouldn’t worry as they can play a key role in encouraging children to develop healthy attitudes towards physical activity, even more so than fathers.
Whilst over three quarters of mums (77%) want to do more exercise, lack of time was cited as the top reason why mothers are not more physically active, with almost a third (30%) reporting having less than an hour of free time to themselves a day.
In a bid to celebrate the creative and often unconventional ways many women are fitting exercise into their busy lives, and support those with limited free time, This Girl Can released a series of new tips, advice and home workout ideas on social media.