Charlotte Budd


A former Senior Director from Burson-Marsteller, Charlotte has close to 20 years’ experience devising and delivering global communications campaigns for clients including Mars, Nestle Purina, Danone, GSK, Amazon and Sony. Charlotte brings a range of expertise including crisis comms, corporate comms, consumer PR, executive development/leadership coaching and internal comms. At freuds, Charlotte is the Business Director for the Mars account, developing global communication strategies incorporating media relations, message development, campaigns and visible leadership programmes – including both consumer and corporate campaigns across global, regional, national and segment briefs. One of the company’s senior leadership coaches, Charlotte has developed strategic communications workshops for a range of individuals and companies including GSK, WPP, Which and Comic Relief. She has trained CEOs, celebrities, entrepreneurs, academics, senior fire officers and business people of all levels. The programmes that Charlotte designs and delivers cover a wide range of topics including media relations, crisis comms, presentation skills, effective listening, negotiating & influencing, facilitation skills and building trust & rapport.