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Ed Amory

Managing Partner

Ed is a Managing Partner of freuds. He concentrates on strategic reputational advice and senior counsel for global clients. His clients include financial services companies, FMCG businesses, media organisations, energy firms, public sector institutions, pharmaceutical companies and individuals. He came to freuds in 2011 from the Daily Mail, where he spent 10 years as a political commentator and advisor to the Editor-in-Chief. Prior to that he worked as a political advisor to the Conservative Party. He has also worked for the Spectator magazine, the Centre for Policy Studies think tank and as a merchant banker with Schroders. He currently sits on the Advisory Board for Ashoka UK, and is a keen supporter of social entrepreneurs around the world. Ed is married with four children and lives in London and Devon, where he helps look after Britain’s national collection of oaks, with over 400 varieties from around the world.