James has worked at freuds for thirteen years. He has wide ranging creative experience across a number of industries: consumer, corporate, cause, digital, technology, sport, events, film, sustainability and a vast portfolio of major brands. His current role at freuds is as founder of freuds Branded – freuds’ design and brand identity offering. Recently, James created the Santa Forgot campaign for Alzheimer’s Research UK; the new identity for freuds and The Brewery; and introduced the companywide ethos of Love & Work. James specializes in copywriting and has his own artistic influence on the building www.fenti.net. James is married with two children and lives in Surrey where he is manages to keep up with his other passion, rugby.