Jody joined freuds thirteen years ago to head up one of the consumer teams looking after a mixture of consumer issues and brand work. Her passion is for behaviour change, and purpose campaigns. Jody helped launch (RED) in 2006 and spent 10 years as business director on Public Health England, running all public facing PR campaigns from cradle to grave including Change4Life, Stoptober, Be Clear on Cancer and Dementia Friends. She also headed up LOCOG’s highly successful Gamesmaker programme to recruit 60,000 volunteers and has run campaigns for the Equality and Human Rights Commission, Movember and Sport England. As business director on KFC she currently balances product launches with their nutrition, welfare and social purpose programmes. She also supports the Sainsbury’s team on project resourcing and quality control.