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Rebecca Hirst

COO

As Chief Operating Officer at freuds, Rebecca oversees the management of over 200 London-based staff at one of the UK’s largest PR agencies. Joining a then-only 10 strong agency in the early nineties, Rebecca’s first accounts were large-scale entertainment brand launches including Planet Hollywood and Nickelodeon. These proved the foundations for long-running relationships with global children’s properties and licences such as Sesame Street, Enid Blyton Company and Disney. Having established an International division at the agency, Rebecca anchored major high-profile campaigns, centred in, or on behalf of the capital for Visit London, London’s 2012 bid and Eurostar. In addition, Rebecca works on a pro bono basis as an Operations Director/Trustee for the Helen Bamber Foundation which is a charity supporting refugees and asylum seekers who have experienced extreme human cruelty, such as torture and human trafficking.