The opening of The Ned provided an opportunity to engage with top influencers and media from all walks of life and around the world to experience an extraordinary new London destination.
freuds recommended that the launch should be executed as a season of events and cultural moments which highlight the property’s seriously impressive scale and history as well as the range of incredibly diverse experiences on offer.
A curated list was drawn up and Invitations were sent to 1,000 of the most influential people drawn from the worlds of entertainment, arts, culture, business and politics to come and stay during the launch week.
Hosting exclusive media worthy events and ambassadors helped to build excitement around the launch and start conversations about The Ned.
The week culminated in a one of a kind party lauded as the “launch party of the century” by many of the media both in attendance and reporting on the event.
Featuring unique performances from Gareth Malone (and his surprise choir appearances amongst the crowd), Tinie Tempah, Gary Barlow and Paloma Faith, the exclusive crowd even included Royalty with Princess Beatrice and Eugenie making an appearance.