freuds helped launch the world’s finest luxury tea brand TWG Tea in Leicester Square. The night was a hit with help from some brilliant freuds connectivity and Proud Robinson, who transformed the venue into some of the tea producing regions.
As part of the event, freuds secured a partnership with British Vogue, which saw six models bring to life TWG’s most popular signature blends from the Haute Couture Tea Collection, including Silver Moon Tea, Geisha Blossom Tea and Moroccan Sahara Tea.
Sophie Ellis-Bextor and husband Richard Jones kicked the night off with a DJ set to a buzzing room of more than 350 media, influencers and guests, which included Victoria Pendleton, Laura Whitmore, Dougie Poynter, Patricia Bright, Natalie Rushdie and a couple of Love Island cast members. Guests were also treated to a prestige cocktail of sparkling white wine infused with Red Chai Tea, a selection of iced teas and tea-infused canapes.