October 10th 2017 is the UN’s Day of the Girl. To highlight the day, freuds and Project Everyone launched a very special film, directed by the brilliant MJ Delaney, that Beyoncé lent her song ‘Freedom’ for.
The Google homepage displayed #freedomforgirls in over 45 countries and the campaign has backing from Melinda Gates, Beyoncé, Malala and Graça Machel.
The film was premiered at the incredible Goalkeepers event freuds worked on in NYC with Brew.
The film has engaged media across the world. Maybe, in light of the current news environment, it is a further sign that women are finally finding their voice and the next generation of girls will have a better future.
The film was also shown at Glamour US’s International Day of the Girl event in NYC with Editor Cindi Leive, and an audience of 300 young girls and 100 media at Plan International’s event in Paris.