First taking place in 1955, the Women of the Year Lunch is the brainchild of Tony (Antonella) Lothian, a journalist and 33-year-old mother of six and was set up to honour extraordinary women. Each year a nominating council elects just 450 women to attend the annual lunch, handpicked for their achievements and contribution to society. Each guest is regarded as a ‘Woman of the Year’, representing herself, her work and the millions of extraordinary women who make a difference every day.
Over 60 years since it was first held, this event remains unique in honouring and celebrating those women who fall into no other category than the sometimes silent work they do within their community and for the greater good.
In freuds’ inaugural year working with Women of the Year, we delivered a fully integrated campaign for the Women of the Year Awards Lunch.
The women honoured at the ceremony were Dany Cotton, Commissioner of the London Fire Brigade (first woman to hold that position), the White Helmets, a Syrian Civil Defence group made up of unarmed volunteers, The Manchester Emergency and Medical Services, who were represented by eight women made up of police, nurses, doctors, and finally Alex Eades, who following the death of her daughter to glioblastoma multiforme (a very rare and currently nearly always terminal form of brain cancer) started the charity Charlotte’s Bag, which has raised enough money to fund three years of research. Very incredible women, who moved the entire room to tears.
freuds’ work includes helping the charity to define and articulate its vision and purpose over the next five years as well as ongoing publicity for its annual lunch and regular alumni events.