The World Islamic Economic Forum assigned freuds to secure interest amongst global opinion formers for an event that had never convened outside the Muslim world and was largely unknown to a Western audience, while also showcasing Islamic business opportunities in the UK and London’s investment prospects.
freuds brought together public and private partners, provided strategic counsel and media management, secured high profile speakers and supported communications for 18 Global Leaders. We brokered media partnerships and managed press office operations to service 450 correspondents from 128 counties. freuds put the communications infrastructure in place to expose the WIEF to new global audiences.
We delivered over 3000 print and online articles and 100 broadcast stories throughout UK, European and International media, including front pages of the Financial Times and coverage in the Times of London, Daily Telegraph, Guardian, Economist, Wall Street Journal, BBC, CNBC, CNN, ITN and Al Jazeera.