Careers

Freuds US is looking for an exceptional SVP to join us, taking on a new opportunity for a strategic corporate communications professional who combines sharp counsel, commercial thinking and creative problem-solving to help clients across sectors including FMCG, Tech and Professional Services navigate complex opportunities, reputational challenges.

Working across an established and varied portfolio of clients and events, you will help shape communications strategies, develop integrated campaigns and partner with senior stakeholders to deliver measurable impact.

• Act as a trusted senior adviser to clients and internal teams, providing strategic counsel across reputation, narrative, audience, channel and risk.
• Own day-to-day relationships with mid and senior-level clients, building strong multi-tier connections.
• Lead the development of insight-led recommendations by staying close to client, competitor, sector, cultural and current affairs.
• Protect the quality of client-facing work, bringing senior judgement, editorial direction and creative thinking to briefs, outputs and reactive moments.
• Manage complex projects confidently, keeping work on track, teams aligned, deadlines met and pressure points escalated early.
• Support the commercial health of client accounts by managing budgets, spotting growth opportunities and contributing to pitches, tenders and credentials.
• Champion smart, responsible use of AI across insight, planning, content and reporting, improving quality and efficiency while applying strong human judgement.
• Be comfortable working with colleagues across territories.
• Contribute to the continued growth and evolution of the US business.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

This role sits within Freuds' Social & Influence team – an award-winning specialist social media unit within Freud Communications. At Freuds, we combine the art of influence with the speed of social. We are looking for a senior leader who can bring together creative thinking, client service excellence, operational integration and commercial acumen to help shape the next chapter of our social offering.

The team exists to service clients across the agency through social strategy, campaign development, content planning, channel management, paid media, influencer marketing and creative activation. We partner with our earned teams across consumer, corporate, purpose-led, government and B2B briefs, helping brands and organisations navigate an increasingly social-first communications landscape.

As a Senior Influencer Strategist (Senior Account Director), you are responsible for setting the strategic direction for influencer and creator marketing across key Freuds clients, with a primary focus on the Danone portfolio. You are a senior strategic specialist, providing counselthat helps clients understand the evolving role of influence across comms, culture, brand building and commercial performance.

Your core responsibility is to develop and lead influencer strategies, frameworks, playbooks and planning tools that can be deployed across UK, European and global markets. You will work closely with client teams, social specialists, communications strategists and paid mediateams to ensure influencer activity is fully integrated into wider communications and marketing plans.

You will act as Freuds' specialist lead on influence within the modern communications ecosystem, helping clients navigate a landscape spanning creators, experts, stakeholders and emerging AI-driven discovery environments. You will be expected to continuously raise the quality of strategic thinking, industry knowledge and best practice across the agency.

Strategic Leadership

• Lead influencer strategy across Danone brands, including Evian, Aptamil, Actimel, Alpro, Skyr, Cow & Gate and future brands.
• Develop UK, European and global strategies, frameworks and activation models.
• Define the role of influencer marketing within communications programmes and brand objectives.
• Partner with teams to integrate influencer activity into broader communications planning.
• Create influencer playbooks, toolkits, planning frameworks and best-practice guidance.

Audience, Culture & Influence Planning

• Identify relevant influencer tribes, communities and networks using audience, culture and platform insight.
• Translate audience behaviour into clear influencer recommendations.
• Stay close to culture, platform shifts, creator behaviours and audience trends.

Influence Ecosystem Development

• Design influence ecosystems beyond traditional creator partnerships.
• Define the role of creators, experts, media, business leaders, employees and other credible voices.
• Show how different influence types build awareness, trust, credibility, consideration and advocacy.
• Connect earned, owned, paid and stakeholder communications into integrated influence models.

AI Search & Future Influence

• Advise how creators, experts and authoritative voices can grow visibility across social and AI-powered search.
• Identify formats, platforms and content approaches that improve discoverability and authority.
• Stay across emerging AI, platform and creator economy developments.

Measurement & Effectiveness

• Partner with data teams to build influencer measurement frameworks focused on business outcomes.
• Advise on metrics including reach, engagement, share of voice, sentiment, advocacy, brand lift and commercial impact.

Industry Leadership & Thought Leadership

• Maintain expert knowledge of the influencer, creator and social landscape.
• Stay informed on research and effectiveness studies from WARC, IPA, platform partners and industry bodies.
• Support agency thought leadership, new business and influencer strategy innovation.

Client Leadership

• Act as a senior strategic adviser to clients and internal teams.
• Present strategic recommendations confidently at global and local level.
• Build trusted relationships with senior marcomms and digital clients.
• Lead across integrated account teams and specialist disciplines.

Essential

• Proven experience developing influencer strategies, playbooks and frameworks for major consumer brands across multiple markets.
• Strong understanding of creator ecosystems, audience behaviour, platform and cultural trends.
• Experience working with multiple stakeholders & disciplines in integrated agency environments.
• Excellent presentation, storytelling and client counselling skills.
  

Desirable

• Experience working on FMCG, healthcare, nutrition or consumer health brands.
• Experience operating across UK, European and global programmes.
• Familiarity with influencer technology platforms, social listening tools and measurement systems including Traackr and CreatorIQ.

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We are seeking an experienced SAD with a corporate background and specialism in issues and crisis communications. Alongside others, the person will be directly handling high level issues and crises across our broad range of clients and in a number of sectors, in addition to wider corporate reputation management work.  The role will include working with companies and individuals on communications positioning and framing corporate narratives, defining issues management strategies and leading on media relations.  

Reporting into the Business Partner you will use a combination of traditional, technology & data and investigative driven techniques, to help lead our day-to-day crisis activity working with global businesses, business leaders, FMCG brands and individuals on crisis and issues preparation, media management, and providing overarching senior counsel on a 24/7 basis. The ideal candidate will ideally be able to demonstrate expertise in leveraging technology for real-time communication, data analysis, and strategic messaging in highly sensitive and pressured scenarios.

• Helping to cover  a 24/7 crisis offering working into the Business Partner / lead
• Providing immediate communications support for senior clients on developing reputational issues, including out of hours assistance as the primary client contact
• Securing the confidence of colleagues as a senior communications advisor on a wide range of corporate communications issues and disciplines
• Develop our use of technology platforms to horizon scan, understand temperament and support decision making
• Stress testing client crisis strategies through issues workshops and crisis simulations
• Developing corporate positioning, messaging and narrative frameworks to address crisis situations
• Driving corporate reputation strategies to help both major global businesses and challenger brands tell their stories in an impactful way
• Developing creative corporate communications strategies and campaigns for diverse clients and issues and ensuring their successful delivery
• Participating in, and leading, new business development, including originating leads and managing pitch meetings, presentations and proposals
• Contributing strategy and solutions to new business efforts and proactively introducing new ideas to improve our offering
• Proactively building internal and external networks with colleagues, opinion leaders, journalists, professional associations, online influencers and other relevant third parties
• Line managing and mentoring junior team members, including responsibility for their evaluation and professional development
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• Have substantial experience gained in an agency environment or through leading a busy in-house team at the sharp end of issues management
• Previous exposure working with AI, social media monitoring, and crisis communication platforms
• Direct and demonstrable experience dealing with high-profile issues and crises for global corporate clients or business leaders
• Excellent time management skills, and the ability to work in a fast-paced, high-pressure environment, managing your own work and that of others
• Demonstratable connections across media both traditional and online
• Experience in a senior management role leading people and teams, and a track record in industry leading corporate campaigns
• Excellent written and verbal communication skills, and the ability to influence clients and colleagues
• Enthusiasm and a ‘can-do’, proactive attitude
• Ability to interact with and gain the trust of senior clients and colleagues

We are a team of corporate communications specialists who have a positive impact on the reputation of individuals, business and brands by earning our way into cultural consciousness and having meaningful conversations with a range of stakeholders including customers, consumers, partners, activists, policy makers and current & future employees. Our success comes from knowing what our audiences care about, building robust narratives that elevate and differentiate our clients and going beyond what is expected. With connectivity at our heart, we match the right people with the right narrative, bringing together clients, partners and friends to amplify our communications and add credibility. ​

We create programmes that drive all our audiences to engage with us, we build and protect reputations, shift perception, grow awareness, build relationships and change behaviour. Ultimately our aim is to connect our clients to their target audiences in a meaningful, relevant and impactful way.​​

We build, protect & repair reputations for clients at both a global and local level.

We are seeking an experienced Associate Director with Technology PR experience to help us to expand our credibility in the Technology space. We already have great clients across the tech spectrum with who we are providing corporate communications strategy and activations. We’re looking for an individual who can add value to our counsel in this space and is well-versed in earned media. In addition, we’re keen to meet someone who enjoys new business and is happy to take an active role in pitching.

• Lead day-to-day strategic counsel for technology clients across corporate communications, media relations and stakeholder engagement.
• Develop clear positioning, messaging and narrative platforms that help global tech brands and challengers tell differentiated stories.
• Drive proactive earned media programmes, build senior journalist and influencer relationships, and secure high-impact coverage.
• Advise senior leadership on technological advancements in the AI and innovation space
• Lead client meetings, workshops and integrated campaigns, ensuring strong delivery, team direction and measurable results.
• Play an active role in new business growth through pitch development, proposals, networking and market insight in the technology sector.
• Mentor and develop junior team members, acting as a senior point of guidance internally and for clients.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability of persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connection with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.