Careers

We are a growing team of strategists, working with some of the world’s biggest brands and most exciting start-ups to build strategies that sit at the intersection of insight, culture, and purpose.

Whilst we won’t sit across every brief in the business, our team works across the entire Freuds Group – we develop creative communications campaigns for the likes of KFC, Danone and Samsung, devise social impact strategies for businesses such as McCain, EY and The Premier League, and work to grow the reputations of companies from Mars to Sony to Dior.

Much like our briefs, our team experience is diverse, with talent from a mix of PR, advertising, insight, purpose consultancy, and start-ups. Together, we use this combined experience to learn from one another, play to our passions, and stretch our thinking.

We’re looking for an earned-first consumer strategist who has substantial experience of developing brand and communication strategies built from insight. Our ideal candidate will have experience of developing strategies for global brands within a PR environment and will have already gained some exposure to face to face client servicing.

As a consumer strategist, your role will be to service day-to-day briefs across our consumer division, with a particular focus on Danone. As one of our biggest consumer accounts, work on Danone is varied and exciting, spanning a portfolio of recognisable brands that includes Evian, Volvic, Activia, Alpro, Cow & Gate and YoPro. As the account strategist you will be responsible for developing the cultural reputations of these brands at both a global and local level.

The ideal candidate will be a right hand to both the Business Director and the Senior Creatives, with an ability to connect creativity to reality through measurable strategies that cut through culture. Through your extensive experience working across the full spectrum of campaign development and with multi-national clients, you will bring clarity to the tasks and briefs we receive and will inspire and influence both clients and colleagues to make the work smarter, more effective, and more famous.

• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group.
• Have a track record of providing clients with evidence-based strategies.
• Own a deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications.
• Be highly experienced in insight generation and able to quickly find the hook into a strategic idea or territory – in your own work and others.
• Be well-versed in reviewing creative work and providing constructive feedback to improve and inspire its development.
• Excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialists to build a holistic response.
• Ability to develop and maintain strong senior client relationships through your insights and influence.
• Have a good understanding of the commercial business context and how our work intersects with key metrics, e.g. sales, reputation, innovation, stakeholder engagement.
• Be an empowering leader and mentor for junior strategists and creatives, including line managing others within the strategy team.
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in the right conditions against the right objectives.
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix Freuds offers.
• Have a good understanding of both marketing and communications theory, and the role communications plays in our clients’ broader marketing mix.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

We are a team of corporate communications specialists who have a positive impact on the reputation of individuals, business and brands by earning our way into cultural consciousness through purpose-focussed communications that drives meaningful conversations with a range of stakeholders including customers, consumers, partners, activists, policy makers and current & future employees. Our success comes from knowing what our audiences care about, building robust narratives that elevate and differentiate our clients POV and going beyond what is expected. With connectivity at our heart, we match the right people with the right narrative, bringing together clients, partners and friends to amplify our communications and add credibility.

We create programmes that drive all our audiences to engage with our clients, we build and protect reputations, shift perception, grow awareness, build relationships and change behaviour. Ultimately our aim is to shift the perception of our clients’ target audiences in a meaningful, relevant and impactful way. We build, protect & repair reputations for clients at both a global and local level.

We are looking for an Associate – SAE to work across retail, FMCG, professional services and utilities clients. You will be a well-read, news savvy AE looking to step-up or an SAE happy with a sideways move in to a larger environment. We’re looking for a proactive individual who is keen to embrace our client’s work and contribute new opinions to our team.

• Confidently and concisely present progress reports, project updates and new ideas to junior clients either face-to-face, by telephone and by email

• Regularly write documents that you have developed on your own (i.e. press releases, reports, statements) that demonstrate your attention to detail, skills in producing written documents for both media and clients with minimal corrections from your line manager

• Demonstrate the ability to write well-structured persuasive copy in a range of styles including news releases, internal newsletters & online copy

• Support with researching relevant talent for brand campaigns, as well as development of talent briefing documents and attending the briefings themselves

• Provide reactive comment in response to media enquiries, following guidance from line managers

• Confidently manage journalists, both reactively and proactively. Be accountable for managing these relationships

• Confidently and successfully pitch stories to national and trade media on an ongoing basis.

• Adopt our digital first culture and contribute new ideas to our approach to work

• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• Previous communication experience within agency or in-house press team

• Confidence in presenting and writing abilities

• Ability to respond to tasks quickly and efficiently

• Experience with handling media enquiries and sell ins

• Have a good understanding of the daily news agenda and to be able to discuss and comment on it with colleagues

• Great organisational and time management skill

• A good understanding of influencers/social media

Freuds Group is seeking a Creative Executive Director with experience in communications across paid, earned and owned media. We are dedicated to using the power of communications to influence behaviour and drive positive change. This role is pivotal in shaping the agency’s creative direction, ensuring our work pushes boundaries, delivers culturally relevant campaigns and measurable impact for our clients. You’ll inspire teams, challenge norms, and deliver work that’s creatively groundbreaking.

• Lead the creative vision across all client accounts and Group initiatives to help tell their stories, manage reputations, create impact and shape culture
• Champion innovation, new technologies and tools to ensure creative excellence and craft in idea generation and pitching
• Collaborate, Inspire, mentor, and manage a team of creatives to develop their craft as well as upskill and drive creative confidence across the agency
• Work alongside our strategic department to ensure we deliver creatives that are imbedded in strategic thinking with measurable impact
• Work with our group companies and stakeholders to help create campaigns and initiatives to help us become a catalyst for positive change
• The gravitas, expertise and ability to represent Freuds at industry events, awards, and thought leadership forums
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• 15+ years of experience in a senior creative leadership role within a top-tier agency or brand. We are open to exploring appropriate experience based on demonstrable and relevant output
• Experience in creating marketing campaigns and creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline and print..
• Understanding of the earned media landscape and what is required to create and drive earned buzz
• Ability to deliver for a broad range of commercial and third sector clients including consumer, government, corporate, health, finance, culture, arts
• Thrive in a fast moving and ever evolving environment
• Proven track record of delivering award-winning, culturally relevant campaigns
• Thrive in making the unthinkable impossible and demonstrate ongoing intellectual curiosity  
• Exceptional storytelling, conceptual thinking, and brand-building skills.

We are a team of consumer specialists who make businesses and brands culturally relevant through impactful earned communications. Clients include KFC, McCain, Warburtons, Mars and Danone.

Our success comes by transcending the category, we crash the national conversation and go beyond what is expected. With connectivity at our heart, we match the right people with the right brand, bringing together clients, partners, and friends to amplify the campaign and to add credibility. We deliver campaigns that ensure our audience takes notice, we drive engagement, build, and protect reputations, shift perception, grow fame, build relationships, and change behaviour. Our aim is to connect our clients to their target audiences in a meaningful, relevant ways.

We are looking for a culturally connected, strategically minded and action orientated associate director with big consumer brand experience to work across clients that might include Evian and KFC. We need a motivated leader with 10+ years’ experience of inspiring teams to deliver fame making campaigns that deliver impact in earned and social, that appeal to Gen Z audiences and excite both clients and agency staff. We want someone with the charm, smarts, counsel and proactivity to manage senior clients, large agency teams and form part of the senior team within consumer brands at freuds.

We value connectivity, hustle and collaboration. We want high energy, motivational leadership and ambition.

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• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group
• Deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications
• Ability to manage a response to a client brief end to end, directing and project managing from taking client brief to delivery of presentation. You will have excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialist strategy and creative team to build the response
• You will be able to manage six-figure plus campaigns, lead and inspire a team to deliver above and beyond expectations
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in time, within budget and on target
• Must have operated as a primary, day to day client lead responsible for the smooth running of the account
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix freuds offers
• Providing immediate communications support for senior clients including acting as the primary contact for out of hours assistance when needed
• Proactively nurturing and building internal and external networks of influential contacts from journalists, content creators, influencers, talent, and other relevant third parties
• Line managing and mentoring junior team members, including responsibility for their evaluation and professional development
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

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• Ideally have a minimum of 10 years’ experience in consumer, culture led brand communications largely within agency
• Seasoned and confident client handler with experience of advising at senior levels
• Excellent time management skills, and the ability to work in a fast-paced, high pressure environment, managing your own work and that of others
• Experience in a senior management role leading people and teams, and a track record in industry leading consumer brand campaigns
• Excellent written and verbal communication skills, and the ability to influence clients and colleagues
• Enthusiasm and a ‘can-do’, proactive attitude.
• Ability to interact with and gain the trust of senior clients and colleagues
• Knowledge and ability to articulate a POV on the role of earned, the future amongst a fragmented media landscape and the drive to constantly challenge and evolve how things are done to improve through innovation

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Please send your CV to freudsgroupcareers@freuds.com

At Freud Communications, our client portfolio spans a diverse range of industries—from global brands like Danone, Nike, and EY, to impactful initiatives such as You Can Adopt (NHS).

As an Account Executive, you’ll work across a broad and varied portfolio, gaining exposure to multiple sectors and disciplines. This is a fantastic opportunity to immerse yourself in high-profile campaigns, collaborate with experienced colleagues, and develop a strong understanding of the dynamic work we do and get a great sense of which area of comms you love the most.

This role is ideal for someone stepping into their second position in communications, with at least one year of experience in a similar setting—whether in an agency or an in-house press office team. We’re looking for someone with sharp writing skills, a keen editorial eye, and a proven track record of pitching stories across both traditional and digital media.

• Deliver clear, concise updates and ideas to junior clients via meetings, calls, and emails
• Produce high-quality written materials tailored to media and client needs, including press releases, reports, and digital content
• Operate within a busy press office, responding swiftly and effectively to a wide range of enquiries
• Research and identify relevant talent for brand campaigns; support briefing document creation and attend briefings
• Manage complex media enquiries end-to-end, including drafting and publishing approved client statements
• Provide reactive commentary in response to media requests, with guidance from senior team members
• Build and maintain strong relationships with journalists, managing interactions both reactively and proactively
• Consistently pitch compelling stories to national and trade media outlets
• Use digital tools (e.g. Google, Technorati, blog directories) to identify and engage online influencers
• Stay informed on the evolving influencer landscape and its relevance to your clients
• Contribute to new business proposals and pitch development
• Embrace our cornerstones of Love & Work—bringing passion to everything we do and the resilience to see it through. You’ll also be part of a team that values belonging: we collaborate with purpose, connect authentically, embrace diverse perspectives, and support one another.

• Prior experience in consumer or corporate PR, gained in agency or in-house
• Strong writing ability across formats: press releases, reports, statements, and online copy
• Confident handling of media enquiries and proactive sell-ins
• Excellent time management and responsiveness in a fast-paced environment
• Ability to juggle multiple accounts and workstreams with varying demands
• Solid grasp of the daily news agenda and broader industry context
• Enthusiastic, proactive, hardworking, and eager to learn

This role sits within Freuds’ social team – who work closely with all divisions across the business. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 14 specialists who integrate with PR and talent teams accounts on both a retained and project basis, including Mars, Danone, EY, Prosus, You Can Adopt, McCain and the UK government.

The Social and Influencer Strategist will play a pivotal role in leading the development of strategic plans tailored to meet each client's objectives and needs for both social media and influencer-led campaigns. You'll stay at the forefront of the latest trends, insights, and best practices in the strategy development. Collaborating closely with account teams and clients, you'll gain a deep understanding of the business goals, target audiences, brand strategy and values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes. Beyond developing influential and innovative campaigns for high-profile clients, rooted in culture, you'll contribute your insights to shape the agency's creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.

As a mid-level member of the team, you'll guide and support junior team members in their professional growth, fostering an environment of collaboration and agility. Your ability to lead, inspire, and collaborate with others will be integral to thriving in this ever-evolving industry.

• Play a lead role in the development of tailored strategic plans that align with clients' unique goals across all leading social platforms (TikTok, Instagram, Facebook and LinkedIn), incorporating the latest trends and best practices.

• Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.

• Conduct in-depth research and analysis to pinpoint emerging trends, influencers, platforms and topics that can enhance compelling content and campaigns.

• Partner with internal teams beyond social - PR, talent, strategy, data and creative, to ensure campaign integration aligns with overall brand strategy.

• Build your profile as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.

• Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Freuds Group.

• Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.

• Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.

• Provide strategic counsel and inspiration across a range of consumer and corporate brands.

• Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.

• Recognise opportunities for clients to harness and amplify trends and topics.

• Enhance the agency's creative output through insightful recommendations and inventive problem-solving.

• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• A strong integrated creative strategy thinker, who understands the earned media landscape – who isn’t intimidated by a fast timeline and loves a good debate with creative and client leadership.

• Strategic leadership across both brand, product and reputation-led campaigns for high profile b2c and b2b clients.

• Experience at creating non-traditional culture-led strategies and partnerships for brands e.g. across tech/sustainability/sport/music.

• Nurturing and patient, but clear and demanding. You’ll be the kind of person who wants to get the best, and gives clear direction and feedback to achieve it

• Exude charisma and dynamism, both in presenting, winning client confidence and through being a connector within the agency and network

• Data literate and able to understand client’s business results and issues, as well as being well practiced in leading an effectiveness culture and building new models

• Experience working on a major global brands and organisations

In Creative no two days are the same, you could be working on ideation for a global brand initiative in the morning and facilitating a brainstorm for a new product to market in the afternoon. The team is passionate about communication in all its forms and is regarded as a trusted advisor by both internal colleagues and external clients. You will be passionate about the craft, keeping up to date across the ever-changing industry landscape and searching for inspiration beyond the ordinary.

We are seeking an earned first mid- senior creative to help to inspire creativity at Freuds. Our creatives consistently push boundaries and deliver culturally relevant campaigns that deliver earned buzz and measurable impact for both consumer brand and corporate clients which include Nike, KFC and Danone. You will be a creative catalyst that champions innovative ideation, ensure creative excellence and craft in responding to briefs and have the gravitas, expertise and ability to influence at all levels.

Responsibilities:

• Able to read and dissect briefs, and identify the need for creative strategy in RFPs and for retained clients
• Deliver outstanding and original creative ideas for any client sector, across any agency brief.
• Able to present ideas in a compelling way both internally and with external clients as required
• Support the team to manage the proposal development process and ensure timely proposal completion
• Build an understanding of the wider macro context around projects and clients
• Contribute to creating and developing integrated strategies for our clients including culturally relevant reactive ideas.
• Provide strategic rigour by ensuring the message is clearly explained and executed
• Use strong insight-led research skills and are able to distil findings and relay back as clear and succinct recommendations
• Work collaboratively with the campaign teams to ensure the creative strategy is consistent in the campaign delivery
• Ensure proposals, supporting materials and client-facing documents are accurate for grammar, style, continuity, and content
• Lead creative brainstorming sessions, using insights and data to support creative ideas

Freuds creates compelling designs for brands, businesses, public sector institutions, NGOs, products, and campaigns. We focus on building not just beautiful imagery but emotional architecture - Ideas & Identity. We specialise in branding and rebranding, editorial design, digital and motion, website design, art direction, naming and copywriting and merchandise.

We are seeking a talented Associate Director to work in our in-house design + identity team. Our integrated team supports clients across the agency producing content for leading global campaigns. 

The Associate Director - Design, will support the Executive Art Director by ensuring that our creative work is of the highest possible standard. The role will also involve communicating our offering in new ways to existing and new clients, to help expand the business. The role will involve identifying and nurturing the skillsets of the team to get to the best product. All this will help the Executive Art Director promote and shape our design and content offering and help build our external client base.  

The role requires strong client servicing and project management experience and an individual that understands the design led process.

The ideal candidate will have prior management experience, is independent and self-guided, with experience leading workshops and presenting ideas.  

This candidate is a natural with clients and speaks convincingly about every project to different stakeholders

Type of projects that the DAD run: 

• Proposal writing, pitching and sales-related project activities 

• Managing design projects for clients  

• Internal marketing projects: design strategy, development of unique products that can improve the agency’s design output

Knowledge, skills and attributes 

• Strong influencing, negotiation and communication skills (written, verbal and presentation) - how to set expectations with clients, how to sell concepts to clients or potential clients, how to work with colleagues, ask the right questions, explain what you’re capable of, and talk about design decisions clearly and persuasively to non-designers 

• Strong knowledge of design processes, design management and project management  

• Exceptional knowledge and proficiency with the Adobe Creative Suite and Microsoft PowerPoint

• Ideally, you have knowledge/understanding of Figma and experience working with WordPress and other Content Management Systems 

• A willingness to Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.