Our Arts and Culture department is made up of a core team of experts who combine their experience in specific fields with knowledge in areas such as consumer, luxury and corporate communications.

We run publicity campaigns for some of the sector’s best-known brands, individuals and organisations – from the National Portrait Gallery's relaunch to Somerset House's 25th anniversary and supporting the first ever SXSW London.

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At the intersection of communications, policy and public purpose, we build campaigns that influence opinion, shift behaviour and drive impact. From reframing domestic abuse to boosting vaccine uptake, we help shape policy, deliver public value and support systemic outcomes – guiding clients through high-stakes issues with strategies rooted in evidence and shaped by culture.

Grounded in behavioural science and shaped by over a decade of work with governments, foundations and purpose-driven brands, the Freuds Model for Change is the first behaviour change framework co-created with academic experts specifically for earned communications. Built on the COM-B framework, it helps pinpoint barriers to action and design campaigns that shift mindsets, motivate change and make it stick.

We advise businesses on how to stay culturally relevant by developing authentic, purpose-driven campaigns that refresh brands, launch products and navigate media challenges.

Freuds believes that to be a relevant brand today, businesses need to be good and do good. From reinvigorating brands to launching a new product to market, navigating a fragmented earned media market, or identifying and making famous a brand point of view - Freuds develops campaigns that are authentic to the brand, product, sector and audience.

Connecting the world-building potential of experiential with the supercharged reach and relevance of earned, we believe that brand experience has the potential to unlock cultural currency at scale.

Translating brand worlds into expansive, magnetic environments, creating earned-first content factories and connecting with influential communities. We combine end-to-end creative and executional excellence to help global brands deliver true cultural value, in the real world.

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We produce award-winning cinematic documentaries, digital and social content, podcasts, streaming events and interactive media. And we use visual art to drive fame and shape trends.

Our focus is creating content that makes an impact, whatever the medium - bringing stories to life with creativity and purpose.

At the core of every business is a narrative, a story that the business tells itself, its customers, stakeholders and regulators about its place in the world, and its purpose beyond profit. Freuds works with global businesses in many different sectors to uncover their narratives and ensure that they are relevant to external conversations.

We provide businesses with strategic communications consultancy, aimed at aligning their corporate reputation and purpose with key commercial objectives – using communications to help deliver business critical outcomes.

We specialise in shaping and managing the reputation of organisations, ensuring alignment between corporate messaging, stakeholder expectations, and evolving regulatory landscapes.

From government relations and industry advocacy to corporate responsibility and internal communications, we craft strategies that reinforce credibility, build influence, and strengthen relationships with key audiences. Our team understands the complexities of the corporate environment and is adept at mitigating risk while seizing opportunities that enhance brand trust and resilience.

We draw on the deep experience of our specialist communications professionals to provide high level strategic counsel to high profile individuals, business leaders and brands.

With a deep understanding of industry dynamics and leadership challenges, we craft bespoke strategies that empower leaders to communicate with clarity, authority, and impact. Whether navigating crises, managing transitions, or amplifying thought leadership, our expertise ensures messaging is not only effective but transformative.

Creativity powers storytelling. It runs through everything we do. We don’t just ideate to shape narratives in new ways, but ideate to create original concepts that entertain, create a lasting legacy, and give brands and businesses purpose and deliver meaningful change.

From entertainment innovation such as Guinness Arthur’s Day, Walkers Do Us A Flavour, ITV's Text Santa and Ruthie’s Table 4, to co-creating new content platforms such as RE:TV and Goals House, or re-imagining charitable models with Product (RED) in partnership with Bono and The Global Fund. These are all made by a desire to drive change through creativity, and then making it happen.

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We live in an age of intense scrutiny and high expectation, with issues playing out 24/7 across complex, interconnected and rapidly shifting environments, both online and offline.

Freuds has a full-service crisis and issues management offering led by an expert team of senior professionals, experienced in protecting and managing reputations for multi-national corporations, global brands, NGOs and charities, HNW Individuals and some of the most famous faces in the world. From planning, training and anticipating what could be round the corner to full-service support in the eye of the storm, we offer our clients bespoke and nimble solutions for every stage of their crisis journey.

Freuds creates compelling designs for brands, businesses, public sector institutions, NGOs, products and campaigns. We focus on building not just beautiful imagery but emotional architecture - Ideas & Identity.

We specialise in branding and rebranding, editorial design, digital and motion, website design, art direction, naming and copywriting and merchandise.

We create events and communities which bring people together at significant global moments throughout the year to influence international conversations and leave a lasting impression.

From conceptualisation to post-event analysis, we handle logistics, media outreach, and stakeholder engagement. We harness our extensive industry connections, innovative technology, and storytelling prowess to create experiences that attention and drive meaningful engagement.

Freuds has been working in Film and Entertainment for nearly 40 years, supporting studios, broadcasters and entertainment companies to tell their stories across a range of platforms. Our team of specialists work with both corporate and consumer media and take a bespoke approach to each and every client.

From reputation management to growth strategies, repositioning to profile raising, film and TV campaigns to premieres and live events; we use 360-degree communications paired with powerful storytelling and the latest technology, to ensure stories cut through the noise and drive action.

We advise boards, chief executives and private investors on corporate affairs, financial communications, and investor relations.

Leaders today need more than a service provider. They need a trusted partner. We work directly with C-suite executives, boards, and owners of the world’s leading institutions to tackle their most critical opportunities and challenges. Our approach is defined by intellectual rigour, flawless execution, and a relentless focus on commercial outcomes.

With geopolitical fluency, creative firepower and local understanding, we’ve helped shape conversations from UNGA to COP, Davos to Delhi.​ From launching Serum Institute of India’s groundbreaking malaria vaccine, raising over $1million for the WHO Foundation’s COVID-19 response, and reframing modern slavery as a crisis driven by conflict and climate. We've brought together WHO and Netflix to confront violence against children, and spotlighted the health impacts of climate change through Foundation S.​

This is what it means to create visibility with purpose and influence that matters. We partner with global institutions, funders and changemakers to shape narratives, elevate leadership and push urgent issues onto the world stage. Strategic, timely and built to last.​

Our campaigns don’t just tick boxes, they set agendas, shift norms, and spark action at scale.​ For over a decade, we’ve been behind some of the UK’s most defining public health campaigns - from the launch of Stoptober to the nation’s first mental health platform, Every Mind Matters. We combine deep sector expertise with the kind of creative thinking that doesn’t just deliver messages but shapes culture, shifts norms, and drives real-world impact.​

Whether increasing vaccine uptake by over 5 million during COVID-19, boosting cervical screening, or getting parents to rethink their children’s sugar intake, we create health campaigns that deliver. From Royal voiceovers to salon conversations, we meet people where they are with creative built to resonate and results that speak for themselves.​

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From health misinformation to war-time propaganda, we help governments, platforms and global institutions protect truth and earn public trust​. In an age of misinformation, information integrity is mission-critical. Whether tackling vaccine hesitancy, countering propaganda or improving online safety, our work blends behavioural insight with strategic storytelling to create clarity and deliver impact.

We’ve brought together 500+ global leaders at the G7 Vaccine Confidence Summit, helped reduce the sharing of harmful child safety content and built international solidarity with Ukraine through creative campaigns across Brazil, Kenya and the UK. From a 3D Olympic tribute in Parliament Square to a street mural that became a landmark, we help partners cut-through confusion, amplify truth and keep people informed in the moments that matter most.

Freuds has extensive experience and long-standing relationships in the Middle East. Our outlook is global, elevating regional work to the world stage, and local, delivering in market Arabic language media relations through our team on the ground in Abu Dhabi. From corporate strategy, to consumer activation, to content and event production, our experience is rich and varied.

We are honoured to have worked with Royal Families, businesses, government, philanthropies, development banks, hospitality and lifestyle brands and NGOs including: Mubadala, Abu Dhabi Media Office, the Islamic Development Bank, COP28 UAE, Special Olympics Abu Dhabi, Reaching the Last Mile, Her Majesty Queen Rania Foundation, Community Jameel, Abu Dhabi Early Childhood Authority, Abu Dhabi Media Summit, Dubai Tourism, Shamal, Kerzner International, Atlantis Dubai and Samsung.

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We draw on our deep understating of our clients’ audiences, our breadth of knowledge of culture and our unrivalled connectivity to create impactful collaborations and partnerships.

From product development, events, cultural moments and content - we source, curate and create partnerships that deliver cultural clout. A powerful tool to supercharge clients’ ambitions of driving relevance, relatability or reputation - we leverage partnerships to tell the stories they want to tell, in a way that earns attention and increases cultural capital.

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Managing personal reputation in the public eye requires expertise, discretion, and strategic precision - qualities that define our approach. We specialise in shaping and protecting the reputations of high-profile individuals, ensuring their personal brand aligns with their values, accomplishments, and long-term objectives.

Whether navigating media scrutiny, managing crisis situations, or enhancing visibility through thought leadership, we craft tailored strategies that safeguard credibility and reinforce positive public perception.

In a world of rising complexity, we help philanthropy step into its most powerful role; not just responding to crisis, but shaping the future.​ We work with leading philanthropic actors to help the sector evolve, becoming more transparent, strategic and fit for the future. That means not just giving more, but giving smarter: with clearer roles, braver storytelling, and a deeper connection to those at the heart of the change.​

From launching Cancer Research UK’s £400m global philanthropy drive to building WHO Foundation’s Human Kind platform, shaped by young voices from across the Sahel and Horn of Africa – our work supports the transition from legacy-led models to next-gen movements.

Effective place marketing transforms cities and countries into vibrant, sought-after destinations, and our expertise ensures that every story is told with impact. We craft strategic narratives that highlight a destination’s unique identity, culture, and economic potential - positioning it as a hub for investment, tourism, and community engagement.

Through innovative campaigns, digital storytelling, and tailored messaging, we create compelling narratives that showcase a city’s strengths while fostering a deep emotional connection with residents, businesses, and visitors. Our approach integrates branding, media outreach, and stakeholder collaboration to shape perceptions and drive interest, ensuring cities stand out in a competitive global landscape.

Publishing is more than delivering content - it’s about crafting narratives that shape perception, drive engagement, and establish authority. We specialise in end-to-end publishing solutions for brands and businesses, spanning websites, magazines, books, reports, and journals.

Whether it’s curating thought leadership, designing compelling digital experiences, or producing meticulously researched reports, we ensure every piece reflects a brand’s vision, expertise, and values. We combine editorial excellence with strategic positioning, transforming complex information into accessible, impactful content that resonates with key audiences.

Freuds uses qualitative and quantitative research to elicit relevant and valuable insights from key global audiences which then informs the most impactful communications strategies.

We go beyond surface-level data, leveraging deep analysis, market intelligence, and audience behaviour studies to shape impactful messaging and engagement strategies. Whether identifying emerging trends, assessing stakeholder sentiment, or evaluating competitive positioning, our research-driven approach ensures that every communication initiative is grounded in relevance and precision. By translating complex information into actionable insights, we help brands and leaders stay ahead of the curve, making confident decisions in a rapidly evolving landscape.

Freuds’ social offering is at the forefront of a constantly evolving communications landscape, shaped by algorithmic shifts, changing user preferences, and new content consumption habits. From TikTok trends to LinkedIn leadership, the business offers a full-service solution.

We proactively adapt to these changes, ensuring our clients benefit from the latest social methodologies, technology, and creative formats. By staying ahead of performance measurement trends, we deliver best-in-class work that maximises impact across paid, owned, and earned-first social activity.

The Freuds Sports team is uniquely assembled to look at things from a different angle. We understand the unique requirements of sports audiences, investors, and global media.

We have worked across the sports industry with individuals, teams, rights holders and governing bodies, improving their operating environments and making their brands culturally relevant. Through our connectivity, strategic insights and creative execution we drive engagement and grow fame with a fan first approach across corporate and consumer briefs.

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Our team of strategy experts work with clients to help them understand the context in which they are operating before crafting the right narrative to deliver on their goals.

By analysing market trends, consumer behaviour, and digital performance metrics, we craft strategies that ensure communications are not only effective but transformative. From conversation and media landscape analysis to sentiment analysis, we use cutting-edge tools to anticipate shifts, mitigate risks, and capitalise on emerging opportunities.

Freuds connects talent and influencers with likeminded brands to create mutually beneficial, authentic, and meaningful partnerships.

Our team of specialists work collaboratively with brands to develop a variety of strategically informed, creatively executed and purpose-led campaigns delivered through a trusted voice.

In a rapidly evolving digital landscape, we harness the power of technology and AI innovation to elevate our clients' communications strategies. AI-driven insights allow us to anticipate trends, personalise content, and ensure precision in every campaign.

Our approach goes beyond efficiency - we use AI and emerging tech to unlock creativity, enhance storytelling, and strengthen reputation management. Whether crafting interactive digital experiences, leveraging AI-powered media monitoring, or deploying data-driven strategy tools, our innovation-driven communications ensure that our clients lead with authority in an increasingly digital-first world.

Freuds works with leaders to build thought leadership strategies, equipping them with the communications skills they need to present and project their vision and mission.

We work closely with executives and brands to develop insightful content, from keynote speeches and op-eds to research-driven reports and digital campaigns. Beyond content creation, we provide strategic guidance on visibility, engagement, and reputation-building. Through tailored storytelling, data-backed insights, and audience-first positioning, we transform expertise into credibility - ensuring that our clients lead conversations, shape agendas, and leave a lasting mark in their industries.

Through Lawless Studio, Freuds has an on demand creative community of visual artists based across Europe. We help clients tap into visual culture, developing artist-led creative production solutions and guerrilla marketing tactics that allow brands to cut through and engage with hard-to-reach audiences.

And we help artists navigate commercial landscapes, getting them fairly paid for their creative brilliance and undeniable influence.