Social and Influencer Strategist

This role sits within Freuds’ social team – who work closely with all divisions across the business. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 14 specialists who integrate with PR and talent teams accounts on both a retained and project basis, including Mars, Danone, EY, Prosus, You Can Adopt, McCain and the UK government.

The Social and Influencer Strategist will play a pivotal role in leading the development of strategic plans tailored to meet each client's objectives and needs for both social media and influencer-led campaigns. You'll stay at the forefront of the latest trends, insights, and best practices in the strategy development. Collaborating closely with account teams and clients, you'll gain a deep understanding of the business goals, target audiences, brand strategy and values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes. Beyond developing influential and innovative campaigns for high-profile clients, rooted in culture, you'll contribute your insights to shape the agency's creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.

As a mid-level member of the team, you'll guide and support junior team members in their professional growth, fostering an environment of collaboration and agility. Your ability to lead, inspire, and collaborate with others will be integral to thriving in this ever-evolving industry.

• Play a lead role in the development of tailored strategic plans that align with clients' unique goals across all leading social platforms (TikTok, Instagram, Facebook and LinkedIn), incorporating the latest trends and best practices.

• Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.

• Conduct in-depth research and analysis to pinpoint emerging trends, influencers, platforms and topics that can enhance compelling content and campaigns.

• Partner with internal teams beyond social - PR, talent, strategy, data and creative, to ensure campaign integration aligns with overall brand strategy.

• Build your profile as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.

• Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Freuds Group.

• Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.

• Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.

• Provide strategic counsel and inspiration across a range of consumer and corporate brands.

• Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.

• Recognise opportunities for clients to harness and amplify trends and topics.

• Enhance the agency's creative output through insightful recommendations and inventive problem-solving.

• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• A strong integrated creative strategy thinker, who understands the earned media landscape – who isn’t intimidated by a fast timeline and loves a good debate with creative and client leadership.

• Strategic leadership across both brand, product and reputation-led campaigns for high profile b2c and b2b clients.

• Experience at creating non-traditional culture-led strategies and partnerships for brands e.g. across tech/sustainability/sport/music.

• Nurturing and patient, but clear and demanding. You’ll be the kind of person who wants to get the best, and gives clear direction and feedback to achieve it

• Exude charisma and dynamism, both in presenting, winning client confidence and through being a connector within the agency and network

• Data literate and able to understand client’s business results and issues, as well as being well practiced in leading an effectiveness culture and building new models

• Experience working on a major global brands and organisations