Arts + Culture
Strategic communications for cultural leaders
Our Arts and Culture team bring together cross-disciplinary experts across visual arts, literature, heritage, architecture, music, dance, theatre and philanthropy.
We blend deep sector knowledge with insights from consumer, luxury and corporate communications to deliver creative high-impact campaigns for our clients.
Southbank Centre
SXSW London
Somerset House 25th Anniversary
Philip Colbert x Lobster Yards
We specialise in strategic communications for major cultural, entertainment, and infrastructure projects. Our approach combines creativity, corporate narrative development, stakeholder engagement, issues preparedness, and media amplification to build awareness and secure support for large-scale developments.
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At defining moments, Freuds brings cultural institutions to life for new audiences. Our passion for culture combined with bold narrative development, insight, creative strategy planning, media relations and stakeholder engagement sparks conversations that resonate far beyond the institution’s walls.
Our expertise spans world-class cultural moments and bespoke experiences. From event management to corporate reputation and festival press offices services, we deliver campaigns and moments that shape conversations, elevate brands and create unforgettable experiences.
We put theatre and live performance centre stage. From launching bold new productions to championing the diversity of the theatre industry, we create campaigns that turn shows into cultural moments.
We champion stories that shape cultural conversations. Through trusted media relations and strategic positioning, we amplify literary projects across the US and UK.
We amplify music’s biggest moments to get global acclaim. Our work includes strategy through to activation, from live events to partnership creation, press trips to creative concepts. Whether it’s shaping narratives for iconic labels, launching new event spaces, or driving engagement around landmark performances, we ensure music stays at the heart of the conversation.
We specialise in strategic communications for major cultural, entertainment, and infrastructure projects. Our approach combines creativity, corporate narrative development, stakeholder engagement, issues preparedness, and media amplification to build awareness and secure support for large-scale developments.
Capital Projects + New Building Launches
At defining moments, Freuds brings cultural institutions to life for new audiences. Our passion for culture combined with bold narrative development, insight, creative strategy planning, media relations and stakeholder engagement sparks conversations that resonate far beyond the institution’s walls.
Cultural Institutions
Our expertise spans world-class cultural moments and bespoke experiences. From event management to corporate reputation and festival press offices services, we deliver campaigns and moments that shape conversations, elevate brands and create unforgettable experiences.
Events + Festivals
We put theatre and live performance centre stage. From launching bold new productions to championing the diversity of the theatre industry, we create campaigns that turn shows into cultural moments.
Stage
We champion stories that shape cultural conversations. Through trusted media relations and strategic positioning, we amplify literary projects across the US and UK.
Literature
We amplify music’s biggest moments to get global acclaim. Our work includes strategy through to activation, from live events to partnership creation, press trips to creative concepts. Whether it’s shaping narratives for iconic labels, launching new event spaces, or driving engagement around landmark performances, we ensure music stays at the heart of the conversation.
Music
Freuds worked with Somerset House to cement its corporate narrative as the home of cultural innovators in its 25th anniversary year and drive overarching awareness of the organisation’s work across audience groups, most specifically Gen Z visitors and a fundraising audience. This was achieved through the development of a refreshed corporate messaging house, media engagement hooked to key programming moments and thought leadership opportunities for Somerset House’s senior leadership team.
Freuds worked with Somerset House to cement its corporate narrative as the home of cultural innovators in its 25th anniversary year and drive overarching awareness of the organisation’s work across audience groups, most specifically Gen Z visitors and a fundraising audience. This was achieved through the development of a refreshed corporate messaging house, media engagement hooked to key programming moments and thought leadership opportunities for Somerset House’s senior leadership team.
Freuds developed an international communications strategy to position SXSW London as the unmissable event in tech and culture with a focus on reputation building and attendance driving. The team led on strategic communications including consumer and corporate media relations as well as running the onsite media room, corporate press office and handling a number of premieres and launches of high-profile content.
Freuds developed an international communications strategy to position SXSW London as the unmissable event in tech and culture with a focus on reputation building and attendance driving. The team led on strategic communications including consumer and corporate media relations as well as running the onsite media room, corporate press office and handling a number of premieres and launches of high-profile content.
Freuds worked with Philip Colbert to launch and profile his first large-scale public art takeover in London at culinary and leisure destination Borough Yards, curated by cultural placemaking and public art agency, New Public. Working with Philip Colbert’s Studio, project curators New Public and the destination of Borough Yards, we created press materials, organised a press breakfast and obtained profile opportunities for Philip Colbert to launch the installation and raise the artist’s profile.
Freuds worked with Philip Colbert to launch and profile his first large-scale public art takeover in London at culinary and leisure destination Borough Yards, curated by cultural placemaking and public art agency, New Public. Working with Philip Colbert’s Studio, project curators New Public and the destination of Borough Yards, we created press materials, organised a press breakfast and obtained profile opportunities for Philip Colbert to launch the installation and raise the artist’s profile.
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Through a cross-market brief in the US and UK, Freuds was charged with building a thoughtful legacy for photographer Bobby Busnach, alongside supporting sales through media coverage of his photography retrospective, All of Us Stars. Reaching out to publications with culturally engaged audiences, the team secured high-impact media coverage, resulting in the first run selling out and creating a digital footprint referencing Bobby's legacy.
Through a cross-market brief in the US and UK, Freuds was charged with building a thoughtful legacy for photographer Bobby Busnach, alongside supporting sales through media coverage of his photography retrospective, All of Us Stars. Reaching out to publications with culturally engaged audiences, the team secured high-impact media coverage, resulting in the first run selling out and creating a digital footprint referencing Bobby's legacy.
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