Design + Identity
Emotive design that tells a story
Freuds creates compelling designs for brands, businesses, public sector institutions, NGOs, products and campaigns.
We focus on building not just beautiful imagery but emotional architecture – Ideas & Identity.
We specialise in branding and rebranding, editorial design, digital and motion, website design, art direction, naming and copywriting, and merchandise.
Lürssen Frieda Magazine
Studio Ulster
Sl'ice
Lürssen
Logo design and beyond, our identity designers create the entire look and feel of a business, brand or campaign’s visual presence – providing useable assets and brand guidelines for future application.
Our editorial designers work with clients and editors to create layouts with carefully selected typography and accompanying artwork, including photography, graphics and illustrations. For printed publications, we work with experienced printers and advise clients on paper stocks, formats, colour matching, timescales and sustainable options. For digital publications, we include levels of interactivity, and are designed with social in mind. Our editorial projects include Books, Journals, Magazines, Reports and White Papers.
Our motion designers bring designs, brands and content to life through animation, audio, typography, imagery, video, 3D and other effects that are used across online media, television and film.
We create a broad array of marketing and advertising assets for print and digital channels, including magazine + newspaper ads; social media ads + banners; posters + billboards; signage + event displays; presentations + toolkits; brochures + leaflets, invites + menus; and vehicle wraps.
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For social and beyond, our digital designers cover all aspects of design on digital platforms, making full use of motion and interactive capabilities. Our web designers + developers create desktop, mobile and tablet-friendly websites for a broad range of organisations - they design and develop easy-to-use interfaces and ensure a user-friendly on-brand experience, balancing aesthetic appeal with technical functionality.
Freuds assists clients with naming recommendations, taglines and slogans for brands, products or campaigns.
From office signage to vehicle wraps, merchandise to gifting, tailor-made events to tradeshow stands – our design team works with clients to ensure that the required space has the greatest visual impact.
There are countless ways to showcase data across multiple channels, and our team of data visualisation designers and motion designers work with clients to bring information to life.
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Our designers all have their own illustrative and artistic styles we can bring to a project, and we always look to outside illustrators and artists to be involved where a certain style is needed. Illustrative design can sometimes lead the visual design or be a small part of it – but however it is used, it will always bring originality to a project.
Logo design and beyond, our identity designers create the entire look and feel of a business, brand or campaign’s visual presence – providing useable assets and brand guidelines for future application.
Visual Identity
Our editorial designers work with clients and editors to create layouts with carefully selected typography and accompanying artwork, including photography, graphics and illustrations. For printed publications, we work with experienced printers and advise clients on paper stocks, formats, colour matching, timescales and sustainable options. For digital publications, we include levels of interactivity, and are designed with social in mind. Our editorial projects include Books, Journals, Magazines, Reports and White Papers.
Editorial Design
Our motion designers bring designs, brands and content to life through animation, audio, typography, imagery, video, 3D and other effects that are used across online media, television and film.
Motion Design
We create a broad array of marketing and advertising assets for print and digital channels, including magazine + newspaper ads; social media ads + banners; posters + billboards; signage + event displays; presentations + toolkits; brochures + leaflets, invites + menus; and vehicle wraps.
Marketing + Advertising Design
For social and beyond, our digital designers cover all aspects of design on digital platforms, making full use of motion and interactive capabilities. Our web designers + developers create desktop, mobile and tablet-friendly websites for a broad range of organisations - they design and develop easy-to-use interfaces and ensure a user-friendly on-brand experience, balancing aesthetic appeal with technical functionality.
Digital Design
Freuds assists clients with naming recommendations, taglines and slogans for brands, products or campaigns.
Naming + Copywriting
From office signage to vehicle wraps, merchandise to gifting, tailor-made events to tradeshow stands – our design team works with clients to ensure that the required space has the greatest visual impact.
Environmental Design
There are countless ways to showcase data across multiple channels, and our team of data visualisation designers and motion designers work with clients to bring information to life.
Data Visualisation
Our designers all have their own illustrative and artistic styles we can bring to a project, and we always look to outside illustrators and artists to be involved where a certain style is needed. Illustrative design can sometimes lead the visual design or be a small part of it – but however it is used, it will always bring originality to a project.
Illustration + Artworks
Nestled in the heart of The Cotswolds, Bull is an intimate 18-bedroom hotel, beautifully refurbished in a Grade II listed 16th-century inn. When the Bull opened in 1536, it was a coaching inn, a place for tired horses to recover and prepare themselves for the next long ride. The new Bull aspires to offer the same service to anyone on a journey who might need a moment to catch their breath.
Freuds created the entire visual identity for the Hotel, and in 2025, Bull won a coveted Michelin Key - an award given by the Michelin Guide to hotels and accommodations for outstanding quality and service.
Nestled in the heart of The Cotswolds, Bull is an intimate 18-bedroom hotel, beautifully refurbished in a Grade II listed 16th-century inn. When the Bull opened in 1536, it was a coaching inn, a place for tired horses to recover and prepare themselves for the next long ride. The new Bull aspires to offer the same service to anyone on a journey who might need a moment to catch their breath.
Freuds created the entire visual identity for the Hotel, and in 2025, Bull won a coveted Michelin Key - an award given by the Michelin Guide to hotels and accommodations for outstanding quality and service.
Sl'ice is the brand-new pizza and gelato restaurant by chefs Michele Pascarella (2025 Pizza Maker of the year) & Anshu Anghotra.
Freuds designed the entire visual identity for the brand which is now looking to expand.
Sl'ice is the brand-new pizza and gelato restaurant by chefs Michele Pascarella (2025 Pizza Maker of the year) & Anshu Anghotra.
Freuds designed the entire visual identity for the brand which is now looking to expand.
Freuds created the packaging design for KFC's first ever fragrance. A sell-out hit that saw 100% of sales proceeds pledged to the KFC Foundation.
Freuds created the packaging design for KFC's first ever fragrance. A sell-out hit that saw 100% of sales proceeds pledged to the KFC Foundation.
Belfast became a global epicentre of innovation and creativity with the launch of Studio Ulster, the world’s most technologically advanced virtual production facility, and Freuds was chosen as the nominated launch agency.
As part of this launch, Freuds also revamped the studio's visual identity and new website.
Belfast became a global epicentre of innovation and creativity with the launch of Studio Ulster, the world’s most technologically advanced virtual production facility, and Freuds was chosen as the nominated launch agency.
As part of this launch, Freuds also revamped the studio's visual identity and new website.
Dawn Apollo Films is the new film and television production company founded by Formula One champion Lewis Hamilton. The company's goal is to tell impactful stories that promote diverse voices.
Freuds designed the production company's ident which first aired ahead of the company's first feature - F1 - starring Brad Pitt.
Dawn Apollo Films is the new film and television production company founded by Formula One champion Lewis Hamilton. The company's goal is to tell impactful stories that promote diverse voices.
Freuds designed the production company's ident which first aired ahead of the company's first feature - F1 - starring Brad Pitt.
Santa Forgot is a campaign by Freuds for Alzheimer’s Research UK, with the incredibly simple premise ‘what if Santa had dementia?’
Freuds created the concept, wrote the narrative and art directed the content which became a leading Christmas advertising campaign, animated by Aardman and voiced by Stephen Fry. As well as leading the creative direction for the TV advertising, Freuds designed the print and online advertisements for the campaign, and created merchandise and collateral for the internal communications campaign at Alzheimer’s Research UK.
Santa Forgot is a campaign by Freuds for Alzheimer’s Research UK, with the incredibly simple premise ‘what if Santa had dementia?’
Freuds created the concept, wrote the narrative and art directed the content which became a leading Christmas advertising campaign, animated by Aardman and voiced by Stephen Fry. As well as leading the creative direction for the TV advertising, Freuds designed the print and online advertisements for the campaign, and created merchandise and collateral for the internal communications campaign at Alzheimer’s Research UK.
Resonance by Heston Blumenthal was the libationary and culinary offering from the Fat Duck Group. Freuds was tasked with creating a brand identity for a luxury bar concept which spoke to the meaning of the word ‘resonance’ - the power to evoke enduring memories and emotions.
We landed on the idea of Resonance inspired by growth in nature. Finding fractal-like patterns repeating themselves in different settings, like branches of a tree, mycelium networks, in coral reef, the veins of a giant lily pad, the satellite images of city lights, the sounds and emotions in a busy bar cascading across the space. Each person that interacts with the identity will have a different experience and resonate with it differently.
Resonance by Heston Blumenthal was the libationary and culinary offering from the Fat Duck Group. Freuds was tasked with creating a brand identity for a luxury bar concept which spoke to the meaning of the word ‘resonance’ - the power to evoke enduring memories and emotions.
We landed on the idea of Resonance inspired by growth in nature. Finding fractal-like patterns repeating themselves in different settings, like branches of a tree, mycelium networks, in coral reef, the veins of a giant lily pad, the satellite images of city lights, the sounds and emotions in a busy bar cascading across the space. Each person that interacts with the identity will have a different experience and resonate with it differently.
The KFC Youth Foundation creates opportunities for young people that inspire and empower them to fulfil their potential and build a positive future.
Freuds overhauled the visual identity while introducing elements of KFC's heritage into the brand.
The KFC Youth Foundation creates opportunities for young people that inspire and empower them to fulfil their potential and build a positive future.
Freuds overhauled the visual identity while introducing elements of KFC's heritage into the brand.
In 1985, a communications agency was started by Matthew Freud - with a fax machine, and a cat called Tiarlie.
In 2025, we celebrated our 40 years, and crafted a set of unique visual assets to help showcase 40 years of Love & Work.
In 1985, a communications agency was started by Matthew Freud - with a fax machine, and a cat called Tiarlie.
In 2025, we celebrated our 40 years, and crafted a set of unique visual assets to help showcase 40 years of Love & Work.
