Film + Entertainment

Crafting cultural impact for exceptional storytelling
Freuds has been working in Film and Entertainment for nearly 40 years, supporting studios, broadcasters and entertainment companies to tell their stories across a range of platforms. Our team of specialists work with both corporate and consumer media and take a bespoke approach to each and every client.
From reputation management to growth strategies, repositioning to profile raising, film and TV campaigns to premieres and live events; we use 360-degree communications paired with powerful storytelling and the latest technology, to ensure stories cut through the noise and drive action.

Since last year, our Film + Entertainment team has worked closely with 20th Century Studios to ensure the UK launch of The Devil Wears Prada 2 felt not just like a major cinema release, but a true cultural moment. The objective was clear: to re‑establish the film as a defining reference point for fashion, media and popular culture, reconnecting the franchise with its original fanbase while introducing it with renewed relevance.
The arrival of the cast and filmmakers in London became a focal point for this approach, with moments designed to dominate cultural and style discourse, while celebrating the legacy of the original film and reinforcing its ongoing influence.
By aligning the film with the figures and institutions shaping culture today, the launch bridged cinema, fashion and media in a way that felt authentic.
The result was an omnipresent and unmissable launch, one that reignited affection for the franchise while firmly establishing its relevance for a new generation.

Since last year, our Film + Entertainment team has worked closely with 20th Century Studios to ensure the UK launch of The Devil Wears Prada 2 felt not just like a major cinema release, but a true cultural moment. The objective was clear: to re‑establish the film as a defining reference point for fashion, media and popular culture, reconnecting the franchise with its original fanbase while introducing it with renewed relevance.
The arrival of the cast and filmmakers in London became a focal point for this approach, with moments designed to dominate cultural and style discourse, while celebrating the legacy of the original film and reinforcing its ongoing influence.
By aligning the film with the figures and institutions shaping culture today, the launch bridged cinema, fashion and media in a way that felt authentic.
The result was an omnipresent and unmissable launch, one that reignited affection for the franchise while firmly establishing its relevance for a new generation.

Freuds devised a corporate communications strategy that underpinned the rebrand and launch of Studio Ulster – a new Virtual Production Studio in Northern Ireland. This included collaborative work across the business to deliver a 360 degree campaign from visual identity to strategy and counsel, resulting in widespread coverage following a major red-carpet launch event, a new corporate identity across web, social and print and renewed social media engagement.

Freuds devised a corporate communications strategy that underpinned the rebrand and launch of Studio Ulster – a new Virtual Production Studio in Northern Ireland. This included collaborative work across the business to deliver a 360 degree campaign from visual identity to strategy and counsel, resulting in widespread coverage following a major red-carpet launch event, a new corporate identity across web, social and print and renewed social media engagement.

Freuds worked with 20th Century Studios on the theatrical release campaign for the latest instalment of the record-breaking franchise Avatar: Fire & Ash. Coordinating press activities in both Paris and London, sending both creators and press to Paris for the European premiere and junket before handling the UK junket in London with cast and filmmakers. Avatar: Fire & Ash opened at number 1 at the UK Box Office.

Freuds worked with 20th Century Studios on the theatrical release campaign for the latest instalment of the record-breaking franchise Avatar: Fire & Ash. Coordinating press activities in both Paris and London, sending both creators and press to Paris for the European premiere and junket before handling the UK junket in London with cast and filmmakers. Avatar: Fire & Ash opened at number 1 at the UK Box Office.



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