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B Corporation

Freuds is proud to be a certified B Corp.

A fundamental reimagining of the relationship between companies and the communities they impact. A data based assessment of intent and execution…The value of Values... Accountable accountability. I hope you enjoy this year’s report, it has been 40 years in the making.
Matthew Freud

Freuds is the largest global communications company to “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

In 2019, we reoriented our organisational strategy to integrate the SDGs across our business, making them central to client counsel and dedicating £1million to pro-bono, Global Goals-focused work.

In 2020, we took that commitment a step further by becoming the largest PR agency to earn B Corp status – a rigorous year-long process that ensured we met the highest standards of social and environmental performance, public transparency and legal accountability in balancing profit and purpose.

Having now re-certified our commitment to the community and pride in our certification continues to grow. It matters to Freudians and our clients in equal measure and in 2023 we dedicated over £2million to pro-bono work.

“Becoming a B Corp was an easy decision to take, a tough road to walk, and a proud summit to reach.

It’s always difficult to capture a year of work in one report, and I’m sure that we have missed out some important things, but hopefully this gives you a sense of what life at Freuds as a proud B Corp is all about.
Arlo Brady

You can read more about 2023 and our commitments for 2024 here.

DOWNLOAD 2023 annual report