As the world changes, so do peoples’ priorities – the things that bring us together, that break down barriers between us, are more important than ever. The sporting tribes we belong to, the entertainment we bond over, the culture that defines who we are – they are increasingly the things that matter most to people. Podium helps our clients to engage people in these life-enhancing pursuits. It’s what we love and it’s in Freuds’ DNA.
Co-founded by Matthew Freud and Leah Kreitzman, Podium is the Group’s home of sport, culture, music and entertainment. The team of specialists span across consumer and corporate media, as well as live event activation and amplification, matching brands with fans, building new partnerships, advising on strategic relationships and creating campaigns that widen and consolidate appeal.
Based in London with global clients who create content with universal appeal, we pride ourselves on our track record of connecting people to the cultural moments, large and small, that have shaped society over the last three decades - from Live Aid and the London 2012 Olympic Games, BAFTA, and Bond to the Birmingham Commonwealth Games and the Premier League’s 30th anniversary. Podium builds on this heritage, with new insights, connections and political awareness that allow our clients to go beyond what’s expected.