Born directly from within Freuds itself, Freuds+ shares the Group’s ambitions and worldview to drive positive and meaningful social impact using behavioural science. Working across the public, private and third sectors, Freuds+ puts the theory of behaviour change into practice; encouraging individuals, businesses and communities to make better choices that help them develop and prosper together. Working this way with our partners, Freuds+ confronts and tackles urgent global challenges. Nothing less.
Led by Julia Bainbridge, we are a team of communications experts from different backgrounds spanning government, ethical health, consumer health, charity, Royal Households and academia – all curious about the challenges the world faces and committed to finding solutions. Working locally, nationally and internationally, we are also served, supported and advised by a board of trusted senior advisors from outside the agency, all of whom are leaders in the field of behaviour change and/or public health.
From encouraging more women to take up cervical screening, supporting survivors of domestic abuse, boosting vaccine confidence or getting men to take action to look after their mental health, Freuds+ works with government departments, international organisations, charities and global businesses to effect positive change. Freuds+ devises and executes creative campaigns that effectively deliver our client’s objectives. Informed by behaviour change theory and the team’s extensive experience in delivering successful, iconic work, the campaigns are rooted in insight, culture, meaningful collaboration in order to resonate, engage and ultimately drive action and positive change.