Senior Account Director - Global Health

Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a new and distinct offering from the Freuds Group, with a renewed and determined commitment to drive positive, meaningful social impact through Behaviour Change.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. But we also know how to supercharge a campaign through targeted paid media – and we are experts at marrying the two. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with some of the most exciting, rewarding, and impactful behaviour change campaigns across the public, private and charity sectors. Whether we're encouraging more women to take up cervical screening, supporting survivors of domestic abuse, activating global networks to drive vaccine uptake, or empowering men to look after their mental health – Freuds+ works with government departments, international organisations, charities and global businesses to drive positive change.
The Team
Formerly known as Freuds Health and Behaviour Change Team – Freuds+ is a distinct offering from the Freuds Group, with a determined commitment to drive positive, meaningful social impact through Behaviour Change.
Our heartland is in earned media because we know that when campaigns earn their way into people’s lives, they travel further and create more meaningful impact. Crucial to our work is our deep understanding that the choices individuals make each day are influenced by a complex ecosystem of economic, practical, social and – importantly – cultural incentives and barriers.
Based on data, insights and decades of experience, we know the secret to changing perceptions lies in delivering major cultural ‘moments’ to reshape the cultural landscape and shift the dial.
Freuds+ works with Government Departments, healthcare companies, academics, businesses, NGOs and foundations to address the world’s most urgent global challenges. We help organisations to develop agenda setting narratives, drive thought leadership and deliver stakeholder action.
Whether we're activating global networks to drive vaccine uptake, catalysing funding around health adaptations to climate change or encouraging women to take up cervical screening,– Freuds+ creates exciting and rewarding campaigns which drive positive change.
The Role
Freuds+ is looking for a Senior Account Director with global health experience to help lead our work across global health-focused clients including governments, businesses, multilateral organisations, and non-governmental organisations. This is a pivotal moment for the global health sector as a whole and as a growing area for Freuds, so we are looking for an ambitious new team member to enable us to lead on and expand our work in this space.
We are looking for an SAD with experience of working at the intersection of policy and communications in the global health sector, with a track record of developing and delivering high-profile campaigns. Our ideal candidate will have a good understanding of key issues across the sector such as health inequities and access to care, climate change, workforce shortages, NTDs, vaccines and the funding landscape. We are seeking someone who understands the policy, stakeholder and media landscape and has experience of working at a global level either for an agency or an in-house environment such as a global NGO or Foundation.
Key Responsibilities
- Develop and lead large, multifaceted creative global health campaigns for clients.
- Build and maintain key relationships with clients at senior level (Director and above) and provide sound strategic client counsel in order to retain existing clients and expand the scope of our work with them.
- Develop and leverage high-level relationships with external stakeholders including top-tier global media contacts and key global influencer organisations in the global health landscape.
- Proactively spot and secure new business across the global health sector by way of networking, development of proposals and formal pitches, and promotion of the Freuds+ offering.
- Manage people and teams, ensuring all work is delivered to a high standard and in line with sector specific requirements and coach teams to continually learn and improve.
- Monitor, identify and assess policy and communication risks and opportunities at international and local level for clients and advise clients on communications responses/actions accordingly.
- Lead on the development of high-quality written content to clients including presentations, comprehensive briefings, key messages, high-level leader content (for external and internal client use).
- Run profitable accounts and ensure all aspects of financial management is handled including forecasting, resourcing, and billing.
- Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.
Skills, Knowledge and Expertise
- Substantial experience working in-house or for an agency operating in the global health space, with excellent verbal, written, and interpersonal communications skills.
- Experience in developing strategy and leading delivery for effective global policy or communications campaigns, with demonstrable impact and outcomes.
- Strong knowledge of, and interest in, the policy, stakeholder, funding and media landscape surrounding global health clients, topics and issues.
- Significant experience handling client relationships from within an agency or with internal stakeholders, up to at least Senior Director level.
- Strong interpersonal skills and gravitas, with the ambition and ability to build new business from existing and new relationships
- Excellent organizational skills and project management, including the ability to use initiative, to prioritize own and team workload, and work under pressure to achieve tight schedules and deadlines
- Ability to multi-task, deal with urgent, potentially high profile and unplanned requests from clients at short notice
- Ability to work independently, jump into a fast-moving environment and absorb information quickly and be able to walk in the clients’ shoes despite limited exposure to subject matter
- Successful working within cross-functional teams – in-house or having worked with highly-matrixed structures on client side in an agency role
- Ability and willingness to travel on occasion to service client work based overseas
Desirable:
- Experience delivering campaigns involving multiple partners/coalitions.
- Experience of working on positioning senior leaders up to C-Suite as thought leaders in their field, by way of external and internal content development, including media placement.
- In-depth knowledge of and strong contacts with relevant global top-tier and trade media.
- Experience overseeing the delivery of large-scale, high profile external events.