Senior Account Director - Social Media

This role sits within Freuds’ social team – a specialist offering within the core business. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 8 specialists plugging into many integrated accounts on both a retained and project basis, including Danone, Mars, EY, You Can Adopt, and the NHS.

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As a SeniorAccount Director in our Social Media team, you’ll be the heartbeat of client relationships, the architect of compelling digital campaigns, and a trusted voice within our agency. This is a pivotal leadership role where creativity meets strategy - and where ideas are expected to punch above their weight in both impact and innovation.

You’ll lead a portfolio of high-profile clients in the corporate, government, and healthcare industries, ensuring their purpose is powerfully expressed and meaningfully activated across all social channels. From big brand launches to movement-led storytelling, you’ll deliver work that earns attention, shifts perception, and drives engagement at scale.

• Lead the account for key corporate, government and/or healthcare businesses whose work primarily lives on LinkedIn. This includes being main client contact whilst internally coordinating the social strategy, content planning, design, data and paid media teams as well as integrating with the wider PR teams across the Freuds business.
• You will also be supporting senior executives from global businesses on building personal brands, unlocking opportunities in thought leadership, employee advocacy and executive visibility. This will consist of the development of personal LinkedIn strategies as well as planning content for them on an ongoing basis.
• Working with the strategy lead, you will manage development of insight-driven, social-first strategies that push boundaries while meeting client objectives and best-in-class standards.
• Oversee the delivery of multi-platform campaigns primarily across LinkedIn, but with some extending to Meta, TikTok, YouTube and beyond - ensuring tailored, effective content per channel.
• Set and maintain exceptional creative standards - from campaign ideation to video content, graphic design, copy and reporting.
• Collaborate with our Data & Insight team to utilise social listening tools and trend monitoring to inform and evolve strategies.
• Stay on top of platform algorithm changes and social trends to optimise performance and spot new opportunities.
• Drive community engagement strategies that build loyalty, spark meaningful conversation and safeguard brand reputation.
• Deliver expert paid media leadership - across strategy, targeting, creative optimisation, and performance analytics.
• Be the calm in the storm - offering proactive guidance in social media crisis situations, balancing speed with strategy.
• Evaluate and optimise campaigns with clarity, translating data into tangible results and demonstrating ROI to clients.
• Mentor and lead junior team members, fostering a culture of innovation, curiosity and excellence.
• Keep clients ahead of the curve, advising on platform developments, regulatory considerations and digital best practices.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

• Proven experience at senior level in a social or digital role, ideally within an agency setting.
• A sharp understanding of the social landscape - platforms, trends, influencers, and what makes content cut through.
• Strategic thinking combined with creative courage.
• Exceptional communication skills, with the ability to simplify the complex and galvanise teams and clients alike.